How about some of the big Blogs?

Great article in the WSJ today: Time to Cash In? Three Signs Your Blog May Attract Buyers.

Brian Stelter set tongues wagging in the blogging community last year when he accepted an offer to sell his television-news blog, CableNewser.com, to Mediabistro.com Inc., a New York-based media networking and education site.

It used to be rare for an established, mainstream company to buy an individual’s personal blog. Blogs are frequently updated online journals, typically authored by professionals, hobbyists, or regular Joes reaching out to share their thoughts, information and photographs with others. Few consider their blogs a business, though the growing use of advertising links and blog sponsorships have helped some turn a modest profit. While sales aren’t making headlines every day, there has been some business interest in buying blogs and hiring their authors as employees.

The three things are:

• You have web credibility.
• Your blog is a cash cow.
• You have a coveted audience.

Stewart Alsop had said to me in an email exchange a few months back that he feels old-fashioned because he was used to being paid to write, and sometimes a lot! All this free blogging seemed to have annoyed him. But may be, Stewart should now consider blogging, given that he has a personal brand already as a reputed journalist!! Om has certainly done a good job building up his blog to the extent where someone must be willing to pay good $$$ to buy his.

Yahoo! has, of course, already done a deal with Ariana Huffington, on her celebrity blog …