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Sad but True

Posted on Saturday, Oct 8th 2005

Interesting article in NY Times today:

As Hollywood continues to worry about the decline at the box office, a new study suggests that the movie industry is being jilted by the one audience it has pursued most ardently for at least two decades: young males.

In a survey of 2,000 moviegoers by OTX, a Los Angeles-based online research company, men under 25 said they had seen 24 percent fewer movies this summer than they did in the summer of 2003, when the same study was conducted. The drop in moviegoing was much smaller for women and for other age groups. The study used a random, nationally representative sample of moviegoers who were queried online in August. There is a margin of error of 2 percentage points.

Instead, young men ages 13 to 25 reported that they were busy surfing the Web, instant-messaging with friends and playing video games on consoles like PlayStation 2 and Xbox.

Welcome, MySpace, FaceBook! Goodbye, Restaurants, Bars, Theaters …!!

Yikes! The first thought that came to my mind reading this: Do these kids exercise? An apalling vision of mass obesity, junk food, disgustingly dirty rooms, and our hero immersed, absorbed, focused … takes shape!

Mon dieu, this is a major target audience for the online advertisers, so revulsion: make way!

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