Hollywood Disenfranchised
Video as a micro-content category is increasingly gaining momentum, as statistics such as this become available: Apple Computer Inc.’s iTunes store, which was the first to secure a major licensing deal to sell TV content online last October, sold more than 8 million videos in three months.
Most interestingly, this niche is likely to trigger a broad array of new small businesses, each with a different nuance, segment focus, and style.
Hollywood hierarchy will encounter further defiance.
