Publishing Infrastructure

From Burnam’s Beat: A Unified Theory of Search, Social Networking, Structured Blogging, RSS and the Active Web: RSS and its extensions on the demand side, combined with structured personal (and business) websites and search on the supply side will transform the web from a passive entity into the Active Web and will comprise the first major step towards a more autonomous web that adds real value to people’s daily lives without requiring constant effort and input.

On the supply-side, however, additional infrastructure is needed for monetization.

During the last week, I have been exposed to two ad management services for Blog publishers:RightMedia and Pheedo.

Have any of you used these services? If so, what are the pros and cons?