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Google’s Strategy: Yikes!

Posted on Friday, Feb 10th 2006

Google keeps wanting to diversify its Advertising revenue mix from online only to other streams like print and broadcast radio.

In my view, this strategy is not sound. They should stick to online, but diversify the revenue mix outside of advertising, and into Software Services. Their DNA is technology, not advertising, and that is rather obvious to the entire world.

Stick to the core competency, Guys!

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