AdAge reports the outcome of top Advertising Blog, Micropersuasion.
Steve Rubel, by some counts the No. 1 advertising blogger, was hired by PR giant Edelman, as they try to bring in-house capabilities related to user-generated media.
We are heading to a time when the effectiveness and qualification of a PR agency is going to be evaluated on how they approach user-generated media, guerilla PR, and viral marketing.