Lufthansa to Buy Blog Ads via Washington Post

Friday, February 23, 2007 | 4 comments

Via Steve Rubel: “Marketing Vox says that Lufthansa is buying ads on 100 travel blogs, all of them in the WashingtonPost.com’s Sponsored Blogroll program. I continue to think this program is a winner for everyone involved - the bloggers, media and advertisers.”

I am talking with both Washington Post and FM right now, trying to figure out which way to go. Interesting times!

Comments

[…] content will still need business models supporting it, and new media’s heavy reliance on FREE user-generated content has its limitations, and may not be sustainable. Thus, I have an interest in the survival of content producer companies, and would like to see them […]

Sramana Mitra on Strategy » Blog Archive » Newspapers, Roll Up! Friday, March 2, 2007 at 7:37 AM PT

[…] post’s new Blogroll program has scored its first major success, and has been able to attract Lufthansa as a key advertiser to a network of 100 travel blogs. Now, the blogroll program is still relatively underleveraged. The travel blogs should be […]

Sramana Mitra on Strategy » Blog Archive » Washington Post’s Hidden Jewel Wednesday, March 28, 2007 at 11:55 AM PT

[…] wrote a few few posts, one on how to incentivize user generated content and one on how Washington Post’s Blogroll has collected 100 Blogs that Lufthansa has bought CPM advertisi…. I believe, Yahoo should do a much better job incenting and harnessing user generated content, as […]

Sramana Mitra on Strategy » Blog Archive » Web 3.0 & Yahoo! Travel Tuesday, April 24, 2007 at 9:58 AM PT

[…] Yes, I know about the Lufthansa and the Marriott ad buys that Washington Post has won. In fact, for travel bloggers, it looks like […]

Sramana Mitra on Strategy » Blog Archive » Defying Google : Adify CEO, Russell Fradin (Part 11) Monday, May 14, 2007 at 6:16 AM PT

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