Facebook’s Monetization Strategy (Part 2)
Check other articles in the series...I would, personally, like to see them dominate not only Online Jobs, but also Online Photo Sharing. News Corp recently bought Photobucket as one of MySpace’s Monetization efforts. Photo sharing is one of the top segments and in the US the top 10 photo sharing sites draws around 50 million visitors each month. I have reviewed Flickr, KodakGallery, Shutterfly, and Photobucket, using my Web 3.0 Framework. Shutterfly recently went public, and has been doing well.
Monetization happens primarily through hosting fees and printing / merchandising services. Facebook needs one with a good back-end, including printing / merchandising services. Smugmug could be a good one to acquire.
Similarly, Dating and Matchmaking. If there ever was a killer app for Facebook that is also a large segment, this would be it. I would say, the early-explorers on Facebook arrived in search of love. In the process, the service expanded beyond “love” matches to include “Friend” matches, and it has changed American culture dramatically by making it “cool” to “connect”, “communicate”, “socialize”. Generation Y, I foretell, will be a much more “connected” generation than their isolated, workaholic predecessors, and we have MySpace and Facebook to thank for it.
So tell me, why not a vertical search engine for matchmaking on Facebook that requires a small subscription fee?
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I’ve been pondering how Facebook/Myspace can monetize better.
I’m not sure how matchmaking for subscription would work. Typically the matchmaking sites give you a profile and charge you to contact someone. It is already free to set up and contact people for free on Facebook.
I don’t understand how they make money with this strategy.
Matchmaking is not just setting up profiles. If you look at what eHarmony has done, it has algorithms doing the actual matchmaking. If Facebook puts in such algorithms, they can very well charge users for the service.