“Anyone who has never made a mistake has never tried anything new.” — Albert Einstein

SuccessFactors, An Early IPO

Friday, January 11, 2008 | 3 comments

Yesterday, I looked at the new IPO NetSuite. Another SaaS company that has gone public is SuccessFactors. We will look at the company in detail in this post.

Founded in 2001, SuccessFactors (Nasdaq: SFSF) is a leading provider of on-demand performance and talent management solutions. Its online employee appraisal software automates the performance review process.

Its software also creates a company wide network of information related to employee performance such as skills, career aspirations, culture, and experience. It uses this information to find the right talent that matches not just the skill requirements of a job in the company, but also its “soft” requirements. It uses role-based permission models that keep the data secure and relevant.

SuccessFactors has performance management solutions for all sizes of companies, large, medium, and small. However, its recruitment management solutions are available only for large and medium enterprises. Its integrated suite of solutions also includes goal management, compensation planning, and succession management.

SuccessFactors went public on November 20, a month before NetSuite, and is currently trading around $9. Market cap is around $462 million. Its revenue was $32.6 million in 2006 and $44.1 million in the nine months ended Sep. 30. Net losses were $32 million in 2006 and $49.2 million for the nine months ended Sept. 30. Like most SaaS companies, SuccessFactors also has high up-front investments and it might be some time before it sees profit.

A case in point is SuccessFactors’ rival, Taleo (Nasdaq: TLEO) which went public in 2005 and is trading around $22 with market cap of $575 million. It was only in the fourth quarter of 2006 that it started making profit. In the latest quarter, its revenue was $33.7 million, up 36% y-o-y, and GAAP net income was $2.2 million. Its total customers were over 1,380.

SuccessFactors is perhaps somewhat early in going public, and thus, this period prior to profitability will be harder to withstand under public market scrutiny. Nonetheless, with the Enterprise 3.0 wind behind its sails, the company is certainly an interesting one to watch.

SuccessFactors, Inc. (SFSF)

Comments

[…] If you think you need to have Silicon Valley DNA to become a successful technology entrepreneur, Lars Delgaard proves that it ain’t so. Lars is the CEO of Success Factors (Nasdaq: SFSF), a SaaS company which recently went public. […]

Lars Delgaard and his Success Factors (Part 1) - Sramana Mitra on Strategy Thursday, March 6, 2008 at 12:11 AM PT

[…] results for Q4 and fiscal year 2007 that ended 31 December 2007. This was the first quarter since they went public in November. I recently did an interview with its CEO, Lars Dalgaard, which is available here. I will summarize […]

Buy SuccessFactors for the Long Term - Sramana Mitra on Strategy Wednesday, April 9, 2008 at 8:31 AM PT

[…] is yet to attain profitability but is getting there fast. Earlier coverage is available here and here. Also, read my interview with its CEO, Lars […]

Talent Management Sector Getting Stronger - Sramana Mitra on Strategy Thursday, June 5, 2008 at 9:14 AM PT

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