“Anyone who has never made a mistake has never tried anything new.” — Albert Einstein

Forbes Column: Hydro-Alchemy

Friday, May 9, 2008 | 4 comments

Check other articles in the series...

My new Forbes column, Hydro-Alchemy, discusses the world’s upcoming water crisis and an entrepreneurial venture, Energy Recovery Inc., that is tackling the problem with a Sea Water Reverse Osmosis technology for water desalination. You may have read my interview with Hans Peter Michelet last year.

ERI has recently filed to go public.

This segment is part 20 in a running series
Jump to part: Connecting With Your Intimate Bot, The Gap in Google's Defenses, A Recession-Proof Corner of the Tech Sector, eBay's Bounce-Back Opportunity, How To Dig Out Yahoo's Treasures, The Microsoft-Yahoo! Battle Plan, What Microsoft Should Do While Yahoo! Dithers, The Next VMWare, The Smartest Unknown Indian Entrepreneur, The Coming Death of Indian Outsourcing , India - Cash Rich, Product Poor, How to Save the World's Back Office, Latin America's eCommerce Leader, The Next Indo-China War, The Real VCs of Silicon Valley, Fund Envy, Bootstrap Yourself, The Coming Convergence, Lighting The Way In India, Hydro-Alchemy, How Amazon Could Change Publishing, A Technological Fix For Education, How Technology Can Save Retailers, Mobile Microfinance, How To Heat Up Solar, How Chip Toolmakers Can Survive, Kill The Business Trip

Comments

“ERI has recently filed to go public.” Please update. Is there a ticker symbol yet assigned?

Charles Cosky Saturday, May 10, 2008 at 3:16 PM PT

This seems like one of the biggest developments in making desal affordable, and this article is the first I’ve heard of the company. Is there a reason it isn’t given credit? Even the “Ways to Play Water” article linked at the bottom of the Hydro-Alchemy article, that mentions a bunch of exciting water companies, doesn’t note them at all. Am I missing something?

Jason Kaminsky Saturday, May 10, 2008 at 6:35 PM PT

Hi Sramana,

Great! I am glad to see that you are taking this on as a serious key column discussion.

Lets start with my key inspirer and best Personal Tutor at Salford Univerity, UK - that I ever had who is Dr. Mashelkar!: http://en.wikipedia.org/wiki/Raghunath_Anant_Mashelkar

If we use him as a role model we can move mountains and oceans!

Wonderful! This is exact burning topic of my other response couple of weeks back - free energy and water - READ: http://sramanamitra.com/2008/05/02/forbes-column-lighting-the-way-in-india/
Quote:
“I work in the Energy Industry. So I know this stuff!
There is a much vaster indefatigable source of energy than windmills/turbines or solar panels or geothermals … a 30 ft by 30 ft structure can pump 40 MW of power day and NIGHT - DAY AND NIGHT !!!
That is an equivalent of 2 to 3 MILLION GALLONS A DAY of FRESH WATER THAT CAN BE MADE WITH THAT “FREE” ELECTRICITY FROM THE OCEANS if used for that!” end quote.

Sramana, please keep it up … as no IItian ever responded to my earlier chanoti!

All others are really looked forward to respond to my earlier blog response!

Best Regards,

Kirti.

KP Sunday, May 11, 2008 at 3:16 PM PT

Charles, Jason -

Yes, the ticker is ERII. There has been a bit of coverage about ERI’s IPO on MSNBC and Marketwatch, but I agree with you, not enough, and nowhere near what they deserve.

They’re in quiet period now, but it’s also a factor of not being in the Silicon Valley system. The company has more an European culture, lot more discreet.

Sramana

Sramana Mitra Sunday, May 11, 2008 at 8:23 PM PT

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