Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 1)
Check other articles in the series...Amir Ashkenazi is the founder of Adap.tv, as well as the former founder and CTO of Shopping.com. Adap.tv is in the midst of the Online Video Advertising fray, on which I have recently written quite a bit. In fact, Danny Cohen suggested this conversation after reading one of those pieces about one of Adap.tv’s competitors, Scanscout. Online Video is very hot right now, but monetization is not quite happening very well yet. That is why, companies such as Adap.tv and Scanscout are important. In this discussion, we will discuss Amir, and also the segment that he is currently entrepreneuring in.
SM: Amir, I would like to start by going back to your roots. Where do you come from, where were you born, what type of family did you grow up in? AA: I was born in Israel 36 and a half years ago. I grew up nobly and aptly. I moved to the US in 1999.
SM: Did you move here as a student? AA: I started Shopping.com in 1997 while I was still in Israel. Before that I was Director of Research at a company called CommTouch.
SM: Where did you go to school in Israel? AA: I went to Tel Aviv University and studied economics and computer science, but never graduated.
SM: Your family is entrepreneurial in its roots? AA: My grandfather started a bank in the beginning of the century. I assume he was a pretty skilled entrepreneur.
SM: And your father? AA: No, he was not an entreprenuer.
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[…] This segment is part 26 in a running series Jump to part: MyStrands is MyChoice, Kayak Consolidates Travel, Trulia Can Consolidate Real Estate, Girls Like Stardoll, LinkedIn Should Roll-Up Jobs, Zillow, TheFind, Wize Ranks Products, Retrevo, Piczo Picture Perfect, Xanga Losing Steam?, hi5 going strong, Bill Me Later - Blessed by Amazon, Takkle Tackling Socially, Amie Street and the Twenty First Century Renaissance, eHarmony Replacing Yenta, Zappos Wants to be Amazon When it Grows Up, Figleaves and Specialty e-Tail, Twitter Gaining Momentum, Tagged In Exit Freeze Danger Zone?, Digg - Packaging news, Facebook Woes Coming?, PlayFirst Plays Casual Games Well, Kosmix+Adify - Potential Google Challenger, Travel Ad Network Executing Flawlessly, Adap.tv Trying to Tackle the Video Ad ProblemAfter the success of shopping.com (now owned by eBay), Amir Ashkenazi, stepped into the hairy world of video advertising through his recently founded Adap.tv in Nov 2006. It claims to provide publishers and advertisers the best tool to make video ads more effective without interrupting the streaming flow. [see interview: Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi] […]
[…] competitors include VideoEgg and ScanScout, as well as Adap.tv. Last summer, I did a rather lengthy interview with the CEO of Adap.tv, which you can read for […]