BOP Market Size: $1.3 Trillion (WRI)
In International Dollar, the number, actually is $5 Trillion, which breaks down as follows.
The BOP market in Asia (including the Middle East) is by far the largest:
2.86 billion people in 19 countries, with an aggregate income of
$3.47 trillion. The BOP market in these countries represents
83% of the region’s population and 42% of its aggregate purchasing
power—a significant share of Asia’s rapidly growing consumer market.
In rural areas the BOP is the majority of the market—representing
76% of aggregate household income in rural China and effectively
100% in rural India and rural Indonesia.
Eastern Europe’s $458 billion BOP market
includes 254 million people in 28 surveyed
countries, 64% of the region’s population,
with 36% of the region’s aggregate income.
In Russia, the region’s largest economy, the BOP
market includes 86 million people and $164
billion in income.
In Latin America the BOP market of $509
billion includes 360 million people, 70% of the
population in the 21 countries surveyed. The
BOP market accounts for 28% of the region’s
aggregate household income, a smaller share
than in other developing regions. In both
Brazil and Mexico the BOP constitutes 75% of
the population, representing aggregate income
of $172 billion and $105 billion.
In Africa the BOP market, $429 billion, is slightly smaller than that of
Eastern Europe or Latin America. But it is by far the region’s dominant
consumer market, with 71% of aggregate purchasing power. The African
BOP includes 486 million people in 22 surveyed countries—95% of the
population in those countries.10 South Africa has the region’s strongest
and most modern economy, yet 75% of the population remains in the
BOP. The South African BOP market has an aggregate income of $44 billion.
Other countries in the region offer even larger BOP market opportunities,
notably Ethiopia ($84 billion) and Nigeria ($74 billion).
