Concept Arbitrage: Knorr
Check other articles in the series...Knorr is the largest brand of the Unilever company. They make prepared food that is sold throughout the world in grocery stores.
I have often wondered why great Indian, Chinese, Thai, or French recipes are not available as prepared food … not enough, anyway …
Jeff Nolan once asked me that if I were doing venture capital right now, what kinds of ventures would I look at investing in. One of the segments I talked about in that conversation was prepared food.
So yesterday, as I unwrapped a frozen Paratha from the freezer, I looked at the packaging, and found the name of the brand that makes the product. It was called Deep Foods, a New Jersey family-owned business founded by a Gujarati woman called Bhagawati Amin in 1977. The company is at about $18 Million today, and sells through the Indian grocery stores in the US. A New York Times Article about them is here.
If this captures your fancy, and if you have a family of cooks to tap into, I’d say, go for it!
There are so many nuances and possibilities to this … Gujarati Food, South Indian Food, Goan Food, Keralite Food, Bengali Food, Tangra-Chinese, Bombay-Chinese, Sikkimese, Nepalese, New Mexican, Italian, Coq au Vin, Waterzooi, Nasi Goreng …
Now I am hungry.
This segment is part 21 in a 24 part series Qualys →
Jump to part: Preface, Travelocity, Netflix, Match.com, Monster, Manufacturing in China, Juniper, Electronic Arts, Infosys, Summary Trends, Opportunities, Looking For Love, Content & Community, Web 3.0 & Enterprise 3.0, Navteq, PayCycle & Intuit, Hoovers, D&B, InfoUSA, Lonely Planet & TripAdvisor, Fedex Kinko's, Pottery Barn, Knorr, Qualys, eFax, YouSendIt
