“Anyone who has never made a mistake has never tried anything new.” — Albert Einstein

Texas Instruments: Wireless Business Outlook

Saturday, March 29, 2008 | 1 comment

Check other articles in the series...

By Vijay Nagarajan, Guest Author

In the past two segments on TI, I have presented my perspective of TI’s wireless strategy. Let us now look at how this will impact the company’s revenue outlook over the next few years.

With the current indicators, it appears that TI’s wireless business will not grow appreciably over the next five years. I expect the growth to be between 1-2%. The connectivity solutions will also lose their overall market share. This number just does not seem right considering the opportunity that 3G presents. But then, a combination of TI’s flawed (IMHO) baseband strategy and the competition will likely take the teeth off TI’s wireless program.

The savior, however, will be the OMAP business. Though the company’s market share will likely reduce from its current 65% to about 40-50%, the volumes achieved by the growth in 3G will reduce the impact of this loss. I expect OMAP-related revenue to double in the next five years. Note, however, that retaining the high market share will also be contingent on EMP, Nokia and Motorola using OMAP for a majority of their 3G platforms. Further, if TI can work out a partnership agreement with someone like Interdigital, for example, then perhaps it can leverage its complimentary OMAP solution to provide a very competent bundle for smartphones that Nokia may pounce at. More on this thread of thought can be found here.

Thanks to the OMAP business, I estimate that wireless will continue to contribute around a third of TI’s revenues into the next decade. But this will not yield anywhere close to what could have been obtained had TI played its cards right. If TI maintains its current market share, the wireless revenues will have grown at a much higher rate (around 10%).

Wireless, it seems to me, is a missed opportunity for TI today. In the concluding part of this series on TI, I will provide my valuation of the company and briefly discuss its future outlook in the context of all the details that I have laid out so far.

This segment is part 9 in a 10 part series
Jump to part: Instruments, Texas Instruments, Semiconductor Leadership, 2007 Financials, Analog Market, DSP Market and OMAP, Wireless Woes, Mobile Market Strategy, Wireless Business Outlook, Valuation

Comments

[…] my recently completed series on Texas Instruments, I pointed out that TI was not in a great position as far as 3G is concerned. I subsequently also […]

TI Should Acquire Interdigital - Sramana Mitra on Strategy Saturday, April 5, 2008 at 8:50 AM PT

You can leave a response, or trackback from your own site.


Free Updates

Subscribe to feed (learn more)

Or get updates by e-mail:

Recent Comments

  • I made the claim that Apple will blow past RIM in short order. RIM is a one-hit player in North America that will become a footnote. They'll struggle for years,… Realtosh on Still Bullish on Nokia
  • The potential from emergent markets in India, China and South America is undeniable particularly with the forthcoming oil boom in Brazil and the technical conve… David Bristow on Buying Opportunity with VMWare
  • One more thing. Apple was not working on iPhone 100%. They had and have many folks working on refreshes for all of their lines (iPods, Macs, laptops) plus th… Realtosh on Apple’s Uncharacteristically Sloppy Execution
  • Apple has looked a bit sloppy recently. What can Apple do to improve operations? Apple has been growing fast and aggressively, both in its' currents markets … Realtosh on Apple’s Uncharacteristically Sloppy Execution
  • Sramana, I liked the idea, although parts of it have an element of luxury in it. However,this vision that you have put forth does not seem to be India centri… Vishal on Vision India 2020: Lucid
  • great series! I am waiting for the healthcare essay!… ashwin on Vision India 2020: Preface