Thought Leaders in Mobile and Social: Craig Powell, CEO of Motus (Part 1)

Sramana Mitra: Let’s start with introducing our audience to Motus as well as yourself.

Craig Powell: I’m the President and CEO of Motus. Motus is a company that serves mobile workers who drive for work. In that, we have the most accurate mobile enterprise solution for fairly and accurately reimbursing employees who drive more than 3,000 miles for work. We’ve been in existence since the early 2000’s and underwent a rebranding in 2013, which was the time I arrived with several other senior leaders.

Sramana Mitra: Tell us a bit about how this works. What is the usage model? Architecturally, how is this structured?

Craig Powell: We service both large and small companies that have large distributed sales forces that drive non-specialty vehicles for work. What I mean by non-specialty vehicle is if it’s a vehicle that you would take your family on a ski vacation in, it’s likely a non-specialty vehicle. These aren’t bread trucks or refrigerator trucks. These are sedans or cars that you and I would drive at leisure.

Our industry verticals are Healthcare, Food and Beverage, Retail, and Large Business Service Clients. They really span the gamut. These are companies that have mobile workers who wake up everyday and get into their car to do their job. Those employers are looking for the fairest and the most accurate method by which to reimburse those employees for the business use of their personal vehicles.

Those companies turn to us to leverage what is the IRS FAVR code in order to derive an individual reimbursement by driver, geography, and by the number of miles that they drive. Our drivers download our app off of the mobile app store and utilize that app to manage their routes and travel throughout their day, capturing the routes that they drove and submitting that mileage for reimbursement with a verified receipt.

Sramana Mitra: What kind of customers are your primary users?

Craig Powell: They actually run the gamut. We have everything from large Fortune 10 to  small companies that most people would have never heard of. Healthcare and Food & Beverage are two large industry verticals in particular. As I mentioned, we do a lot of work with retail companies and business service companies. I’d say the correlation across our customers is that they all manage distributed workforces who drive for work. They’re looking for methods in which they can fairly and accurately capture and reimburse those drivers for the business of their personal vehicles.

Sramana Mitra: Is there any segment bias in what you’re doing?

Craig Powell: Not necessarily. I’d say that the common trend is less industry and more focused on organizations that have large mobile workforces.

This segment is part 1 in the series : Thought Leaders in Mobile and Social: Craig Powell, CEO of Motus
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