Sramana Mitra has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education. Her current focus, however, is primarily in the realms of Web 3.0 and Enterprise 3.0, and related infrastructure. She has a particular interest in Media and Retail companies and their transition to a Web-centric world.
As an entrepreneur CEO, Sramana founded 3 companies: Dais (Off-shore Software Services), Intarka (Sales Lead Generation and Qualification Software; VC: NEA) and Uuma (Online Personalized Store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.
As strategy consultant, Sramana has consulted with over 70 companies, including public companies like SAP, Cadence Design Systems, Webex, KLA-Tencor, Tessera among others. A notable recent client is Mercado Libre, Latin America’s eBay. Her work has also included numerous startups and VCs, and she played Interim VP Marketing roles for 7 such ventures. Sramana has a proven track-record in turn-arounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 Million Business Unit of Cadence, with Lavi Lev). She has also created major growth strategies through new market penetration, M&A, Industry Roll-ups, etc.
Writings from Sramana’s popular strategy blog are syndicated by Seeking Alpha, Yahoo! Finance, ReadWriteWeb, Cadwire, Emergic, GigaOm, TheStreet and many other high traffic online business, finance, and technology publishers. Sramana also writes a weekly column for Forbes. To arrange syndications or columns, please email her.
Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College. She is on the Board of the MIT Club of Northern California’s Entrepreneurship Program, which she previously headed up, turned around, and built to a high-momentum forum in the Bay Area.
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