LinkedIn Has Found Its Groove?

Monday, December 4, 2006 | 2 comments

Here’s a good article on LinkedIn. I have written about them before, a year or more ago, and at the time, they hadn’t yet quite hit their stride.

Since then, the social networking craze has become a mainstream phenomenon. LinkedIn’s positioning seems to have become a “see and be seen” place for professionals, with recruiters - including corporate recruiters - pounding its pavements to find suitable candidates for their open positions.

For this privelege, recruiters pay close to $4,000 / year. And there are about 60,000 of these recruiters. Hmmm … that sounds like a $250M serviceable market, so their stated goal of hitting $100M by 2008 suddenly doesn’t seem impossible. (Assuming that these numbers they are quoting have been validated and some recruiters are already paying such amounts.)

It has taken much longer than the meteoric MySpace or FaceBook, but it doesn’t matter a 5-year ramp to a $100 Million business seems very respectable to me, and it absolutely serves a very relevant need in both professionals and recruiters, so the business value proposition is finally resonating.

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