Cisco, not Adobe acquires FiveAcross?
Cisco buys Five Across, and enters Social Networking. Much as I applauded their previous purchase, Scientific Atlanta, which, judging by the recent earnings reports, is paying off, this one seems to be a frowning moment.
That said, I like the FiveAcross value proposition a great deal. I wrote this piece called Media Shuffles back in October, and covered players like Five Across and GoingOn. (Others in the category are iUpload and Pluck.) For them, being inside Cisco’s umbrella would be a big benefit, and they should be able to convince some major media players (Business Week, WSJ, NYT, Merc, Economist, Post …) to create user generated content networks around their brands using its capabilities.
I had pegged this as an Adobe acquisition though, and am blindsided by Cisco picking them up. I also think, Adobe goofed up again!
Sramana
Do you know any of the other providers of social community software like five across, iupload etc? Have you been following leverage software etc.?
thanks
Mukund
Hi Mukund,
I know some, not all. Why don’t you give us a tutorial on who are the other players and what their market positions are?
Sramana
Sramana
Here are some relevant providers:
http://bestengagingcommunities.com/2007/02/09/build-your-social-community-providers.aspx
http://bestengagingcommunities.com/2007/02/03/software-vendors-that-provide-community-software.aspx