State of Broadband in India

Thursday, April 12, 2007 | 8 comments

By Sujai Karampuri, Guest Author

Take a look at current broadband penetration in India? It’s a mere 2.5 million subscribers (or less). That’s less than 0.25%. Most indicators of technology penetrations, such as telephone, PC, mobile, broadband, have a direct correlation with increase in the GDP and per capita of a nation. However, India’s broadband penetration seems to be extremely low. Is it that we are going to skip broadband the way we skip 1G and the industrial revolution?

The penetration of broadband will increase in the next few years and will catch like a wildfire when suddenly the cost of adoption and network deployment and maintenance will turn out to be extremely low compared to the kind of market demand it has.

The drivers will be-

* Decreasing cost per line
* Decreasing operating expense
* Decreasing cost of PC (or similar device)
* Social attitudes and habits embracing broadband facilities
* More Indian content

Broadband Revolution in India

In effect, I believe that there is a very big room for growth of broadband penetration in India. With the decreasing cost of PCs to under Rs. 10,000 and then to under Rs. 5000 soon, and with increasing in content for Indian masses, the broadband penetration will be going through a revolution, and I call it the Broadband Revolution in India. The cost per line will dramatically reduce from the current Rs. 7000-10,000 per line to around Rs. 1500-2500 per line by 2010.

The pieces of puzzle are falling into place. With advent of wireless broadband (such as WiMAX and WiFi), with decreasing costs of PC, we will see the penetration grow slow and suddenly, when the price points have achieved that critical milestone, it will take a dramatic upswing and go on an exponential path for the next few years. In my estimation, by end of 2011, Indian will have more than 350 million broadband subscribers and by end of 2013, we will have more than 600 million subscribers.

broadband sujai

My question to all of us

Indian telecom operators are smarter than the rest of us. They usually wake up quite early to realize the potentials of Indian markets. They will definitely get themselves geared up for this oncoming Broadband Revolution. However, will the Indian entrepreneurs, Indian telecom vendors, Indian VCs, Indian startups wake up to this? When Indian Mobile Revolution happened, it was foreign telecom vendors which benefited. They supplied the radio access network equipments, and they supplied the core network equipment. They also supplied the mobile handsets and PDAs. Indian telecom operators had no choice but buy equipment from these foreign players.

Operators like BSNL, Airtel and Reliance throw open tenders worth billions of dollars, and most of these monies are taken up by foreign companies. Almost no domestic company seems to wake up to capture some of this market share. We could give ourselves an excuse that Indian ecosystem was not conducive to create such suppliers in India. That we didn’t really anticipate or predict the oncoming Mobile Revolution to benefit from it. Will we give ourselves the same excuse for missing Broadband Revolution, or will we do something about it?

Comments

We cant skip this phase.Good review.
Talk about broadband?I think we have a miserably low penetration of internet itself.

Pawan Sahay Thursday, April 12, 2007 at 5:45 AM PT

Easy and cheap access is a must (for most of the common users), high speed access (>128kbps) is next.

PC density would rise automatically once net access becomes dirt cheap.

-Nishant

Nishant Thursday, April 12, 2007 at 8:50 PM PT

[…] I discussed in the previous post, the drivers for penetration of broadband in India will […]

Sramana Mitra on Strategy » Blog Archive » Broadband in India : Cost Per Line Monday, April 16, 2007 at 4:55 AM PT

[…] I discussed in the previous post, the drivers for penetration of broadband in India will […]

Sramana Mitra on Strategy » Blog Archive » Broadband in India : Operating Expenses Tuesday, April 17, 2007 at 4:57 AM PT

[…] I discussed in the previous post, the drivers for penetration of broadband in India will […]

Sramana Mitra on Strategy » Blog Archive » Broadband in India : PC & the Society Wednesday, April 18, 2007 at 4:59 AM PT

[…] I discussed in the previous post, the drivers for penetration of broadband in India will […]

Sramana Mitra on Strategy » Blog Archive » Broadband in India : Local Content Thursday, April 19, 2007 at 4:05 AM PT

Broadband - Wi-Fi, WiMax, VSAT,DTH — These are all the highways travelling on which we can reach the rural areas.

But once we reach there, we would need applications which are useful to the Rural community like farmers, local traders etc. So i believe there should be collaboration between application providers and Equipment vendors to make this revolution possible.

RaKa Thursday, May 10, 2007 at 1:43 AM PT

[…] The Apple TV is priced 42% more than the US retail and there are only 2.5M broadband subscribers. I wonder what Mr. Butalia considers a success: 1%? 10%? I suppose adding […]

Apple, the consumer electronics giant « Sharing the truth one thread at a time Tuesday, May 15, 2007 at 8:28 AM PT

You can leave a response, or trackback from your own site.


Free Updates

Subscribe to feed (learn more)

Or get updates by e-mail:

Recent Comments

  • Thanks so very much for taking your time to create this very useful and informative site. I have learned a lot from your site. Thanks!!… Hannes on Personal Finance & Web 3.0: Overview
  • That's an insightful and informed presentation of the semantic web from a fresh perspective. You are really approaching this subject from an almost unexplored d… Sayan on Web 3.0 & the Semantic Web
  • Being a small business owner I do not see Obama's policies as all that bad, angel investors or not the saviors of economy. Having a 30 million dollar blog will… stomper on Obama’s Economic Policy
  • Sramana, Bottom line: It's a question of balance. Have you noticed what's happened to the US middle class? The imbalance between the richest 1% and the rest … pk de cville on Obama’s Economic Policy
  • Sorry if I gave an impression of being anti-corporate (I work in one too!). But you missed the point. Companies sustain through focus on finding ways to improve… Amit on Obama and Outsourcing
  • good perspective... from my experience I would say its partly true and not true.. 1. Frugality: must.. critical for first 30 months, i believe.. 2. Big compan… Nandan on The Path to Entrepreneurship