“Anyone who has never made a mistake has never tried anything new.” — Albert Einstein

Adify Challenges AdSense

Wednesday, April 18, 2007 | 2 comments

Adify, the small ad network company that is powering blog networks for larger “old” media companies such as Washington Post just raised $19 Million in funding from USVP, NBC and Time Warner.

In my Giving Up on AdSense piece, I referred to the WPNI program, which is powered by Adify.

Amit Agarwal reports: ComputerWorld, the web and print magazine from the publishers of PCWorld and MacWorld, will launch a new technology blog network and news aggregator service later this month called Tech Dispenser (in partnership with Adify).

I am sure they will work with a number of other media companies to power their ad networks, and pose a threat to Google AdSense.

Comments

[…] Adify defies Google Adsense, submitting a model for the rest of the “old” media industry to adopt and leverage, liberating them from the corner they have been pushed in by the onslaught of user generated media. Washington Post has already adopted the service. […]

Sramana Mitra on Strategy » Blog Archive » WSJ, Business Week : Take Note Wednesday, April 18, 2007 at 1:37 PM PT

[…] have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry […]

Sramana Mitra on Strategy » Blog Archive » Defying Google : Adify CEO, Russ Fradin (Part 1) Monday, April 30, 2007 at 6:17 AM PT

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