Moritz’s New Deal: PopSugar

To scale expontentially the level of trash in Cyberspace, Michael Moritz is funding a company called PopSugar, supposedly a celebrity gossip site targeted towards young, hip women.

Huge Alexa ratings show excellent uptake, as the company describes itself as “Insanely Addictive”. No kidding! 1.5 Million unique visitors.

It’s interesting to me that while Bill Gates deploys his enormous wealth and power to address issues like poverty in the world, and John Doerr goes after education and energy crisis, Mike Moritz chooses to waste his time on celebrity gossip.

Pity, really!

Comments

[…] The news of the investment first appeared here, and since then we have been scrambling to get some details. The focus of PopSugar is a demographic that is attractive to consumer advertisers – women. Moritz has invested close to $5 million in the company. Brian Sugar, who runs the company declined to comment and offer further details. (Michael Arrington and I had to share our resources in digging up information on this one.) […]

GigaOM » Sequoia Goes PopSugar Monday, October 16, 2006 at 8:21 PM PT

[…] Rumor of the investment appeared here first. The amount is $5 million, as reported by Om Malik this evening, though we haven’t confirmed any of this. […]

VentureBeat » Sequoia reportedly invests in SF blog for women, Sugar Publishing Tuesday, October 17, 2006 at 1:03 AM PT

[…] 谣传从这里开始的，说是投资额在5m。Sugar Publishing是Brian Sugar建立的，相应的blog包括popsugar、 BuzzSugar、YumSugar（美食）、GeekSugar（小玩意）四个。 […]

Hello Media! » ä¼ Sequoia投资Sugar Publishing Friday, October 20, 2006 at 7:32 AM PT

[…] A few days back, I took Mike to task for spreading trash on the internet, while his illustrious colleagues John Doerr and Bill Gates are trying to address important global issues. […]

Sramana Mitra on Strategy » Blog Archive » Mike Moritz Explains Philanthropy Saturday, October 21, 2006 at 2:22 PM PT

[…] The news of the investment first appeared here, and since then we have been scrambling to get some details. The focus of PopSugar is a demographic that is attractive to consumer advertisers – women. Moritz has invested close to $5 million in the company. Brian Sugar, who runs the company declined to comment and offer further details. (Michael Arrington and I had to share our resources in digging up information on this one.) […]

Naik’s News » Sequoia Goes PopSugar Saturday, October 21, 2006 at 7:19 PM PT

[…] network Sugar Publishing, owner of PopSugar raised $5 million in VC funding from Sequoia Capital (Michael Moritz) in late […]

Women & Web 3.0 (Part 5) - Sramana Mitra on Strategy Friday, July 27, 2007 at 7:49 AM PT