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TheFind: A+ on Vertical Search

Posted on Monday, Apr 9th 2007

I have been speaking with Siva Kumar, founder CEO of, a next generation online shopping engine focused on the Lifestyle segment. Acc. to Siva, is a discovery shopping search engine optimized for lifestyle products such as clothing & accessories, home & garden, sports & outdoor, kids & family, and health & beauty. [Context]

TheFind comprehensively indexes all of the products available for sale from all of the online retail sites, then using derived knowledge of the shopping domain serves up just the right matching products ranked in order of best selling brands, styles and stores. In this piece, I will review their offering against my Web 3.0 framework.

The results display is very visual with large pictures of the products and resembles a customized shopping catalog constructed for the specific consumer search query. Additional search tools provide a way for consumers to search for items similar to the one that interests them and also for finding all of the stores that carry a particular product in order to decide the best place to buy the desired product. [Vertical Search]

See for yourself – this is a very different internet shopping experience than the largely text based results offered by Google,, etc.

It’s one of the best visual merchandising oriented search engines I have seen on the web, which is a key differentiator for the Lifestyle segment. The competitors are, the reinvented version of photo search engine company, Riya; and ShopStyle, a fashion search engine.

Below is an example searching for “Baby cribs”, Baby cribs “like this one”, and Baby cribs like this one “in other stores”. I don’t know of any other shopping search engine that offers this kind of a visual search experience with also a comprehensive coverage. (To complete the transaction, I would need to go to the store, ofcourse, so Commerce is not included in the user experience value proposition.)

As Siva calls it, this looks like a cross between Google and Bloomingdale’s catalogue!



Babycribs Find Similar


Babycribs Find More stores

Now, let me switch the Context to Fashion, which is a somewhat more complex category. What I would like to see added onto TheFind experience are:

* Personalization: If I am looking for an Armani jacket instead of a baby crib, then I have issues around Men’s or Women’s, Size, Color. I could not only be shopping for myself, I could also be shopping for my husband, or my kids. Color is addressed nicely, but the rest of the complexities are not yet fine-tuned.

* Content: I might want to read product reviews from Vogue or Harper’s on the products I am viewing. As it stands, this kind of granular matching is not possible.

* Community: I might want to leverage the knowledge of the community into my shopping experience, pointing to technologies such as Collaborative Filtering, which Amazon has so successfully built into their shopping experience, offering “those who looked at X also looked at Y”.

Against my Web 3.0 framework, TheFind does a very nice job especially in the Vertical Search front (A+) and a reasonable job with Context (A-). It would win a lot of points by working in Personalization, and Content and Community, even if Commerce is left to the stores. To do that, however, the technology challenge is significant. They have to add a complete new vector: the notion of capturing and characterizing the Customer Profile and track and store customer behavior in a fairly comprehensive way.

Given all the Stanford Computer Scientists in the company, this shouldn’t be impossible!

TheFind Full Coverage:
[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]
[Product Review]

This segment is a part in the series : TheFind

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Yes, the Stanford scientists are alright, but Sramana, how do they fare in branding and promoting their site as well as creating alliances that are oh-so-neccessary, something that scientists, generally speaking, are not really focussed at.

Rajesh Monday, April 9, 2007 at 8:20 PM PT

They don’t need to be. Smart CEOs hire scientists to do science, and marketeers to build brands. There are plenty of marketeers in the valley these days as well. How many of them are really good … well, that’s a very different question.

Sramana Mitra Monday, April 9, 2007 at 8:49 PM PT

[…] [Part 1] [Part 2] [Part 3] [Part 4] [Part 5] [Product Review] […]

Sramana Mitra on Strategy » Blog Archive » TheFind: LifeStyle Shopping (Part 5) Tuesday, April 17, 2007 at 4:10 PM PT

[…] [Part 1] [Part 2] [Part 3] [Part 4] [Part 5] [Product Review] […]

Sramana Mitra on Strategy » Blog Archive » TheFind: LifeStyle Shopping (Part 3) Tuesday, April 17, 2007 at 4:11 PM PT

[…] Before is obvious, and similar to what we have seen in Wize and TheFind. You look for a product, research features, shop for the best prices, and make a final buying […]

Sramana Mitra on Strategy » Blog Archive » Retrevo's Vertical Search : Before and After Monday, June 4, 2007 at 6:51 AM PT

In A.D. 2007 Comparison Shopping War was beginning.

CEO: What happen?
CTO: Somebody set up us the bomb.
CTO: We get signal.
CEO: What !
CTO: Main screen turn on.
CEO: It’s Search Engine!!
Search Engine: How are you gentlemen !!
Search Engine: All your organic clicks are belong to us.
Search Engine: You are on the way to destruction.
CEO: What you say !!
Search Engine: You have no chance to survive make your time.
Search Engine: pay us more for clicks now … HA HA HA HA ….

Comparison Shopping Lord Sunday, July 29, 2007 at 5:20 PM PT

Before is obvious, and similar to what we have seen in Wize and TheFind

aion kinah Wednesday, October 21, 2009 at 11:42 PM PT