Crisp Design Enjoys Premium Pricing

By Dominique Trempont, Guest Author

In kitchen appliances, Alessi and Cuisinart come to mind for their excellent design. They produce objects and kitchen appliances that consumers display on their counters and tables.

Cuisinart products are intuitive to learn and use. They are high quality, save time and reduce or eliminate perceived complexity. They are intuitive to learn and use. They command a 50-100% pricing premium. Design sets them apart from their competitors.

Alessi goes a step further. Alessi’s secret sauce is that they invite famous designers to apply their magic on a commodity category. That enables them to charge $249 for an Alessi designed kettle that compares with $20 for a run-of-the mill kettle.