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Web 3.0 = (4C + P + VS) + Place

Posted on Friday, Sep 7th 2007

Yes, we need to add a new variable to the definition of Web 3.0, and that variable is Place.


You are on a business trip in New York, and you need to buy a gift for your 13 year old son. You need a Size 8 Nike Air Zoom, and you have exactly 30 minutes before you need to zoom out of Manhattan towards JFK, to catch the flight back home.

Today, you have no way of knowing which store closest to you would have in their inventory a Size 8 Nike Air Zoom.

But in the web’s perhaps not too distant future, you can presumably look it up online.

Indeed, as Cal McElroy has put it, It’s About Place.

Place, here, encompasses location. Where ‘you’ are, via GPS technology. Where ‘things’ and ‘places’ are ‘near’ you. Via GIS technology.

You may be at a beach resort in Santorini, and want to know what’s the best spot to catch a beautiful sunset. You may be in Rome looking for a great family run Trattoria near Piazza Parlamento, where politicians, you’ve heard, often gather for meals. Or, you may be looking for a new home or a new job, and need to map out the amenities (Grocery Store, Dry Cleaning, Gym, Restaurants, Nail Salon, Hair-dresser, …) in the neighborhood.

In other words, if you take each Context we have discussed, and explore its “Place” dimension, you will find a set of open problems emerging. The solutions to these problems need to become a part of the new web, so I propose to include it in my Web 3.0 definition, which therefore, becomes:

Web 3.0 = (4C + P + VS) + Place

Related companies: Navteq, TomTom, TeleAtlas, Garmin. You may also want to look up a company called Local is also a big part of IAC’s strategy.

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It’s already possible.

There is now a plug-in for you’re mobile browser that enables (4C+P+VS) + Place. All you need at the server is another plug-in module. (Mod_Mobile for Apache)

There are demo’s and explanations as to how it works including screen shots on our web site…



Peter Cranstone Friday, September 7, 2007 at 8:05 AM PT

[…] wrote last week, that we need to include Place in the Web 3.0 formula, and this week Cal McElroy introduced the concept of PlaceID, a unique identifier which enables all […]

Web 3.0 Indexing : PlaceID and PeopleID - Sramana Mitra on Strategy Thursday, September 13, 2007 at 9:26 AM PT

[…] Nokia has made a very smart move here, as the cell phone and the GPS device are bound to converge, adding further intensity to the convergence device movement. The growing importance of Place and Location data has also prompted me to enhance my Web 3.0 definition: Web 3.0 = (4C + P + VS) + Place […]

Nokia Buys Navteq, “Place” Becomes Key - Sramana Mitra on Strategy Monday, October 1, 2007 at 11:20 AM PT

[…] The sites have a number of tools that allow users to perform various comparisons, search and other activities, thereby enhancing the user experience. The sites have also incorporated local content adding an extra dimension of Place, as discussed in my enhanced Web 3.0 formula. […]

Web 3.0 & McClatchy (Part 3) - Sramana Mitra on Strategy Wednesday, October 3, 2007 at 7:00 AM PT

Sorry just saw your post although its old … but excellent ideas. Thank you.

Have you considered “time” as another dimension to this formula along with the “place”. Not necessarily just in terms of time of the day but day of the week or month/season (including holiday season) in context to that place. In your example about buying shoes for your son, would it help to know if it was sunday evening before christmas in Dallas or Tuesday after christmas. Not the best example but hope you get the drift.

Any thoughts?

Salil Thursday, October 4, 2007 at 10:50 PM PT

I think you make a very good point, that the web is, by and large, missing the time dimension altogether.

And to be honest, I have not thought enough about how to work that in.

Now that you brought it up, I will.

Sramana Mitra Sunday, October 7, 2007 at 3:37 PM PT

Time dimension is fully supported in GeoSpot’s location information engine. Thirty years from now you can come back to today and see today’s gas prices, specials, open hours, bus movements, and state of discussion boards. You can go to future as well. These will surface incrementally with respect to relevant features begin released. The team at GeoSpot buys in this formula since (4C + P + VS) + Place + Time = GeoSpot.

GeoSpot Wednesday, April 2, 2008 at 9:12 PM PT

Fantastic article. I like great minds. I’ve been working on this for two years and would be interesting to share with you.


Tabi Tabe Tabi Sunday, November 2, 2008 at 1:29 AM PT

I like your Web 3.0 definition but I want to learn that why you din not write 2P?

Your definition as following:
Web 3.0 = (4C + P + VS) + Place
but if we write like as following:
Web 3.0 = (4C + 2P + VS) is it different or not?

Erkan Sunday, February 21, 2010 at 4:03 AM PT

I love it, Erkan. Thanks for the idea. sm

Sramana Mitra Sunday, February 21, 2010 at 9:26 AM PT

really nice and what i was talkin with my students a long back in my indusmedia.

Great effort
Senthilvel S.P.

SV Sunday, September 26, 2010 at 11:06 PM PT