Borders vs Amazon

We have talked much about eBay vs Amazon, Yahoo vs Google, Netflix vs Blockbuster.

Yesterday, while walking around in Union Square, looking at the lights on the Macy’s windows, we also walked into the Borders bookstore opposite Saks Fifth Avenue.

This, below, is a camera-phone capture of a shelf that attempts a brick-n-mortar version of Amazon’s famous recommendation system.

Wonder if this works at all …