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Forbes Column 08: Hydro-Alchemy

Posted on Friday, May 9th 2008

My new Forbes column, Hydro-Alchemy, discusses the world’s upcoming water crisis and an entrepreneurial venture, Energy Recovery Inc., that is tackling the problem with a Sea Water Reverse Osmosis technology for water desalination. You may have read my interview with Hans Peter Michelet last year.

ERI has recently filed to go public.

This segment is a part in the series : Forbes Column 08

. Connecting With Your Intimate Bot
. The Gap in Google's Defenses
. A Recession-Proof Corner of the Tech Sector
. eBay's Bounce-Back Opportunity
. How To Dig Out Yahoo's Treasures
. The Microsoft-Yahoo! Battle Plan
. What Microsoft Should Do While Yahoo! Dithers
. The Next VMWare
. The Smartest Unknown Indian Entrepreneur
. The Coming Death of Indian Outsourcing
. India - Cash Rich, Product Poor
. How to Save the World's Back Office
. Latin America's eCommerce Leader
. The Next Indo-China War
. The Real VCs of Silicon Valley
. Fund Envy
. Bootstrap Yourself
. The Coming Convergence
. Lighting The Way In India
. Hydro-Alchemy
. How Amazon Could Change Publishing
. A Technological Fix For Education
. How Technology Can Save Retailers
. Mobile Microfinance
. How To Heat Up Solar
. How Chip Toolmakers Can Survive
. Kill The Business Trip
. Water Firm Enlivens IPO Market
. Web-Savvy Authors Reap Fame, Fortune
. Peeking Inside the iPhone
. Bootstrapping, Montana Style
. Entrepreneurs Flock To Online Travel
. Silicon Lazarus
. Carts Ahead Of Horses
. Weapon Of Mass Reconstruction
. Barack Obama' s Finance Lesson
. Stimulus Package For Entrepreneurs
. Building A Smarter Corporation
. Deconstructing The Cloud
. 'SaaS-ing' Back At The Economy
. Web 3.0
. My Adventure With Amazon
. An S.O.S. To Silicon Valley
. OLPC’s Last Billion
. Capitalism Revisited
. Bargains For Private Equity
. President Obama
. Perilous Protectionism
. Healing Health Care
. Stop The Fear Epidemic
. Obama
. 'Edutainment' Needs Entrepreneurs

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“ERI has recently filed to go public.” Please update. Is there a ticker symbol yet assigned?

Charles Cosky Saturday, May 10, 2008 at 3:16 PM PT

This seems like one of the biggest developments in making desal affordable, and this article is the first I’ve heard of the company. Is there a reason it isn’t given credit? Even the “Ways to Play Water” article linked at the bottom of the Hydro-Alchemy article, that mentions a bunch of exciting water companies, doesn’t note them at all. Am I missing something?

Jason Kaminsky Saturday, May 10, 2008 at 6:35 PM PT

Hi Sramana,

Great! I am glad to see that you are taking this on as a serious key column discussion.

Lets start with my key inspirer and best Personal Tutor at Salford Univerity, UK – that I ever had who is Dr. Mashelkar!:

If we use him as a role model we can move mountains and oceans!

Wonderful! This is exact burning topic of my other response couple of weeks back – free energy and water – READ:
“I work in the Energy Industry. So I know this stuff!
There is a much vaster indefatigable source of energy than windmills/turbines or solar panels or geothermals … a 30 ft by 30 ft structure can pump 40 MW of power day and NIGHT – DAY AND NIGHT !!!
That is an equivalent of 2 to 3 MILLION GALLONS A DAY of FRESH WATER THAT CAN BE MADE WITH THAT “FREE” ELECTRICITY FROM THE OCEANS if used for that!” end quote.

Sramana, please keep it up … as no IItian ever responded to my earlier chanoti!

All others are really looked forward to respond to my earlier blog response!

Best Regards,


KP Sunday, May 11, 2008 at 3:16 PM PT

Charles, Jason –

Yes, the ticker is ERII. There has been a bit of coverage about ERI’s IPO on MSNBC and Marketwatch, but I agree with you, not enough, and nowhere near what they deserve.

They’re in quiet period now, but it’s also a factor of not being in the Silicon Valley system. The company has more an European culture, lot more discreet.


Sramana Mitra Sunday, May 11, 2008 at 8:23 PM PT

[…] Michelet, Executive Chairman; stock analysis immediately after the IPO in Q308, my Forbes columns, Hydro-Alchemy and Water Firm Enlivens IPO […]

Seven Tech Stocks For Long-Term Hold - Sramana Mitra on Strategy Sunday, July 13, 2008 at 7:23 AM PT