If you are considering becoming a 1M/1M premium member and would like to join our mailing list to receive ongoing information, please sign up here.

Subscribe to our Feed

Deal Radar 2008: Brightcove

Posted on Wednesday, Jun 25th 2008

Brightcove is an online video publishing company that lets users—both established media networks and independent content makers—monetize their content through ad revenues. It was founded in 2004 by Jeremy Allaire, who is now CEO.

Brightcove offers content makers two distribution methods: content can either be placed on blogs and websites free of charge to increase their reach and traffic, or it can be licensed to be used the way the buyer wants it. The company gives content makers complete control over the branding of their content. Brightcove can be used to create and publish videos, podcasts, audio and slideshows.

The ad revenue system, like the distribution system, is based on two options. Content makers can pay a fee and place ads on their own, or they can allow Brightcove to place ads and split the revenues. In 2007, the company chose Tremor Media as its primary ad partner. Customers’ ads— which should be 15 seconds or less—will be sold by Tremor and targeted by category or on a custom channel basis.

Brightcove is working with a variety of media companies including Reuters, Discovery Communications, Sony BMG, Warner Group and TiVo. In March 2006, the company acquired Seattle-based Metastories, makers of Storyteller, a publishing tool for video, audio, images and text.

The following year Brightcove benefited from a series of deals with print media companies, including Time Inc.,, Newsweek Interactive, Meredith Corporation, Nielsen Business Media, Reed Business Information, The Hearst Corporation, and National Geographic. In September 2007, Brightcove announced the launch of NYC TV on-demand, an Internet video channel. The channel features high quality clips from NYC TV’s Emmy Award-winning shows along with a high-speed search engine across neighborhoods and topics. Users have the ability to email clips to friends.

In May 2008, Brightcove partnered with Glam Media Inc. to boost Glam’s video content. The company has raised more than $90 million so far: $5.5 million in a Series A round of funding from Accel Partners and General Catalyst Partners; $16.2 million in a Series B round of funding from AOL, The Hearst Corporation, and IAC and another $5 million in Series B from GE Commercial Finance; and $59.5 million in a Series C round from Accel Partners, Allen & Company, AOL, Brookside Capital, The Hearst Corporation, IAC , Maverick Capital, New York Times Company and General Catalyst Partners. Brightcove entered the Japanese market in May 2008 with a new subsidiary called Brightcove KK. Part of the subsidiary was sold to raise another $4.9 million from Dentsu, J-Stream, Cyber Communications and Transcosmos Investments.

Brightcove recently announced the release of Brightcove 3, a completely rebuilt version of its service. It is in private beta stage at the moment; the commercial version will be released in the fall. The new version focuses on support for long-form video and includes a new publishing model and an improved user interface.

The company is one of the biggest video platforms for web publishers with 1.3 million monthly uniques on its own site, according to Quantcast. There is a lot more users on the partner sites using the product. But as Allaire admitted in an interview, his company has yet to make a profit. Let’s hope that Brightcove isn’t yet another multi-million dollar experiment like its competitors Joost and Videoegg, and the business model is sustainable.

This segment is a part in the series : Deal Radar 2008

. MyStrands is MyChoice
. Kayak Consolidates Travel
. Trulia Can Consolidate Real Estate
. Girls Like Stardoll
. LinkedIn Should Roll-Up Jobs
. Zillow
. TheFind
. Wize Ranks Products
. Retrevo
. Piczo Picture Perfect
. Xanga Losing Steam?
. hi5 Going Strong
. Bill Me Later - Blessed by Amazon
. Takkle Tackling Socially
. Amie Street and the Twenty First Century Renaissance
. eHarmony Replacing Yenta
. Zappos Wants to be Amazon When it Grows Up
. Figleaves and Specialty e-Tail
. Twitter Gaining Momentum
. Tagged In Exit Freeze Danger Zone?
. Digg - Packaging news
. Facebook Woes Coming?
. PlayFirst Plays Casual Games Well
. Kosmix+Adify - Potential Google Challenger
. Travel Ad Network Executing Flawlessly
. Trying to Tackle the Video Ad Problem
. Groople, Interesting Use of Context
. Lucidera
. InsideView's Clever Maneuvering
. Seeking Alpha
. Adify's Market Taking Time to Develop
. Glam Media's Fashion Forays
. Federated Media Needs to Focus
. GigaOM
. TechCrunch
. Yelp
. Slide
. Elance
. oDesk
. SKS Microfinance
. TutorVista
. Seventymm
. Cleartrip
. Yatra
. MakeMyTrip
. Intacct
. Genius
. Xactly
. Jigsaw
. Comcast Buys Plaxo
. Encover
. PayCycle
. Daptiv
. Inform
. PayScale
. Joost
. VideoEgg
. Mercado
. YuMe
. BitTorrent
. Geni
. Blurb
. Mimosa Systems
. Metaweb
. Brightcove
. Revver
. Cake Financial
. Mint
. Powerset
. UpTake
. PaidContent
. Mixpo
. Biz360
. Sabrix
. Coremetrics
. Revision3
. Appirio
. Metacafe
. Pandora
. Hulu
. Fabrik
. Flock
. Wetpaint
. ID Analytics
. Ning
. Telanetix
. Dimdim
. ON24
. Veodia
. Jive Software
. Realtime Worlds
. GirlSense
. LifeSize
. Grockit
. Playfish
. Nurien
. NTR Global
. AmberPoint
. Trion World Network
. PrimeSense
. Verticals onDemand
. Gaia Interactive
. PubMatic
. Mahalo
. Akoha
. Sportgenic
. Turbine
. ImageSpan
. Entrepreneur Journeys
. Aggregate Knowledge
. Fliqz
. Elastra
. Challenge Games
. PivotLink
. iForem
. Operational Memory LLC,Raleigh, North Calorina
. FeedRoom
. GameDuell
. Fotolia
. EchoSign
. Mevio
. Local Marketers
. Baynote
. BlogHer
. Passenger
. Mobixell
. Wigix
. ExpertCEO
. Zyrion
. Archer Technologies
. SunRun
. NewsGator
. PermissionTV
. Creative Water Solutions
. Carbonetworks
. WiZiQ
. Regent , Frederick,Marryland
. ClickCare
. Studywiz Spark
. Saki Seat
. ShiftWise
. Neulio
. Revolabs

Hacker News
() Comments

Featured Videos


As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind

Anthony Monday, July 28, 2008 at 11:47 PM PT

[…] Brightcove The online video publishing company gives content makers full control to brand their content. The […]

Top 7 Internet TV Startups - Sramana Mitra on Strategy Friday, August 15, 2008 at 5:35 PM PT