If you are considering becoming a 1M/1M premium member and would like to join our mailing list to receive ongoing information, please sign up here.

Subscribe to our Feed

Vision India 2020: NCTV

Posted on Sunday, Aug 17th 2008

I am going to make a detour from Healthcare and switch to Sports for this column. NCTV is a media company that we built around the core concept of non-cricket television.

As in prior years, India had put up a pathetic show in the 2008 Beijing Olympics. Athletes were sent to compete in Archery, Athletics, Badminton, Boxing, Hockey, Judo, Rowing, Sailing, Shooting, Swimming, Table Tennis, Tennis, and Wrestling. In Soccer, Basketball, and most other Olympic sports, India did not qualify.

Having studied the evolution of Indian cricket from a negative 5 lakhs a year sport to a mega-money spinner, I was curious about how to apply the same formula to other sports and turn them into big-money media events as well.

Our analysis was that a television channel that exclusively televised sports outside of cricket, coupled with a systematic effort in coaching, training, and audience-building would be the first step.

We targeted 10 disciplines: Aquatics, Athletics, Badminton, Boxing, Gymnastics, Hockey, Table Tennis, Tennis, Shooting, and Wrestling.

Each discipline would have 50 training academies spread throughout India, all located in smaller towns.

Each academy would be a residential training and competition venue, complete with all modern amenities, and would train 100 athletes. A world-class foreign coach, aided by 10 Indian coaches, would run each program. Kids would be enrolled from age 10 up, and would come from the entire region surrounding the academy. Partnerships with local schools would address their educational needs.

Each academy would be sponsored by a brand like Coca-Cola, Pepsi, Disney, or Airtel.

To build the television audience, we looked to the reality TV phenomenon that was sweeping the world, and decided to cast our project in that mode. Every academy had a cast of 125 or more characters, their families, personal stories, struggles, failures and triumphs. A production team was assigned to each academy, and was responsible for bringing out the ‘heart’ of the program.

Programs were designed around coaching and tournaments, somewhat like “Dancing With The Stars”, the popular ABC show. Tournaments were local, regional, state, and national.

In the twenty-first century, India was embracing consumerism at a frantic pace. Our core hypothesis was based on the fact that these consumer brands desperately needed to reach more remote consumers, with whom it was harder to achieve deep brand engagement than with urban consumers.

Our framework of 500 small-town sports academies across 10 disciplines could be a major phenomenon in the region’s entertainment calendar, with local teams to cheer on, local heroes to worship, local stars to build, and local gossip to whisper about.

We raised funds from Disney’s venture arm, Steamboat Ventures, as well as a set of venture capital firms.

The project was rolled out on a region-by-region basis, in local languages. Once the competition spread beyond a state, we switched the commentary and programming to Hindi.

We also staged the project by discipline. By 2010, we had 20 academies in Eastern and Western India, in just one discipline: Tennis. The Sports Authority of India, in collaboration with the state governments, gave us land to build the academies.

Our first twenty sponsors besides Coca-Cola and Airtel, were Pepsi, Nirma, Mastercard, Bournvita, Cadbury, Disney, Yahoo, Nokia, Bharti, Thums Up, Lifebuoy, Liril, Bajaj, Google, Microsoft, HP, Tata Nano, and State Bank of India.

Each sponsored an academy for rupees 1 crore ($250,000) for a branded center for three years, and rupees 50 lakhs ($125,000) a year in ongoing sponsorship. These were branded as Coca-Cola Tennis Academies, Airtel Tennis Academies, and so on. Annual sponsorship included extensive physical branding on location, as well as on the athletes’ outfits. Television advertising rights were sold separately.

Our roll-out ramped up after the first 20 academies. By 2012, we had 50 Tennis centers, and 20 centers each for Badminton, Table Tennis, and Hockey. In each sport, some athletes from our academies were starting to compete and win at the state and national championships that we televised, but did not organize.

By 2015, we launched all 10 disciplines and by 2018, every discipline had 50 academies. In Tennis, the Davis Cup team was entirely made up of athletes who came up through the program, and one of them was in the Wimbledon semi-final. Players in all 10 disciplines were sweeping state and national titles. In the 2018 Asian Games, India had a remarkably good medal tally, giving China a run for their money.

We are looking forward to the 2020 Olympics, scheduled to be held in New Delhi. We are confident that India will win medals in at least five disciplines, and in 2024, India will win multiple medals in all 10.

Meanwhile NCTV, with 25 million viewers, has become India’s most exciting, inspiring sports channel, masterminding and chronicling the story of the country’s rise as a credible sports nation.

Note: Vision India 2020 was subsequently published as a book. You can order it from, etc.

A call to Indian entrepreneurs everywhere, Vision India 2020 challenges and inspires readers to build the future now. In this “futuristic retrospective,” author Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion-dollar enterprises. Vision India 2020, which encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most sizeable problems can be solved by exercising bold, ambitious measures. Renowned in the business world, author Sramana Mitra conceived Vision India 2020 from her years of experience as a Silicon Valley strategy consultant and entrepreneur. Well aware of the challenges facing today’s aspiring entrepreneurs, Mitra provides strategies, business models, references, and comparables as a guide to help entrepreneurs manifest their own world-changing ideas. 

This segment is a part in the series : Vision India 2020

Hacker News
() Comments

Featured Videos


Great opportunity in India to do this – I’d probably have a smaller focus of Sports, maybe 5 instead of 10. Can target the mainstream sports that already have mass appeal internationally, therefore have immediate career options for the graduating crop. Basketball, Tennis, Soccer etc…

Something like this can only be accomplished outside city limits of smaller cities (real estate constraint). The issue of education could be deemed to be compromised in this situation unless a top schooling infrastructure is part of this concept. This would lead to regulatory issues as education especially at lower levels is fairly regulated in India. Another problem at the lower ages is parents may not motivated to pack off their kids into a sports-oriented environment. Paranoia reigns supreme among parents when it comes to their kids showing any diversion from academics.

Any thoughts ??

Hari Swaminathan Sunday, August 17, 2008 at 8:46 PM PT

Amusing, but I disagree with the concept of a media company like NCTV finding, grooming & selecting athletes for Olympic/International representation.

It leaves the door open for corruption and discrimination. Athletes are not show-ponies, and their worth is not judged by the number of votes they get on a TV show.

The next thing you know, some good-looking athlete with Olympic ‘B’ standard time potential is going to be picked over someone who is potentially world-class.

There is no guarantee that an athlete picked by reality TV style judging is indeed the best. The popular vote is all that can be validated.

NCTV cannot mask over the reality that National programs are the answer. India’s investment in sports not named Cricket is dismal. Plenty of Chinese & US athletes get sponsorship opportunities along with support from their sports federations.

Are you telling me the Government of India cannot afford to execute these “centers of excellence”? Nothing stops them. And nothing stops India’s top companies to help fund & sponsor the effort.

Taking a leaf out of China’s book and adding our own spin to it would serve us better. We should focus on high-medal count disciplines initially such as – Diving, Rowing, Canoe, Shooting, Middle-Long Distance Running & Gymnastics.

India won’t grow into a nation of high-protein diet, finely tuned 6-5 athletes overnight. That will take a generation. In the meantime there is no harm in taking on sports that demand litheness, flexibility & mental awareness. We would naturally excel there, provided we supported our people athletically.

NCTV, can start the hard way and be the definitive channel for covering these events, and establish a close relationship with the sports federations and be a conduit for sponsorship and perhaps they can be in the drivers seat for attaining rights to the Olympic in 2020 and other events beyond.

Also, please note that as popular and well-funded as Cricket is in India. No domestic match will get ratings anywhere near what the IPL, ODI or Test Cricket can attain. Those formats have healthy viewership ratings because they have international talent locking horns.

NCTV covering a bunch of sprinters running 9.9x while Usain Bolt runs a 9.65 in Tokyo won’t be compelling television.


Also, to Hari -> I don’t think parents are going to be as rigid when it comes to academia in the coming generation. After seeing Sania & now Bindra have careers in sports not name Cricket, the ROI should be obvious.

If I was a parent, and had a kid with talent – I would nurture it IF:

a) I had a country that had a solid program for that discipline and a clear meritocracy.

b) The funds to personally provide the best environment and training. Bindra had that advantage, he is not a product of the system.

Additionally, if the Olympics come to India, Cricket better be atleast an exhibition sport. Some thoughts about that hypothetical scenario here:

and here:



Zubin Wadia Sunday, August 17, 2008 at 10:10 PM PT

it is extra ordinary to just imagine how the whole intiative of setting up infrastructure can self finance itself. It is just an out of the world feeling to think what innovation if coupled with execution can do.

Strength : Exciting new format of reality TV which can create awarness about sports in the minds of Indian public.

Excellent exposure for merit. Easy access to resources.

The authorities will have to raise up the anti to
keep pace.

Weakness : sustaining peoples interest with a single programing format can be tough.

Opporunities: It is an exciting format.

So the chances of making money are high.

Excellent article. I am at loss of words,

Sai Monday, August 18, 2008 at 12:47 AM PT


This series offers frameworks with which you can craft your own business plan. So feel free to morph it to your own instincts.

My thesis is based on a set of Olympic sports where India is at least sending a team. In football and basketball, the level is so incredibly low, that I would not start with those.

For examples, by the way, look at how China has developed itself, and also smaller countries like Jamaica (in Athletics), and Romania (in Gymnastics).

The bottomline is you need focus. Do it with five or ten, it doesn’t matter that much. 10 helps, because, as Sai rightly poses the question – how do you keep the excitement alive for the audience? Variety is one way to do it.

The schooling question is precisely what drives the decision to put the academies in small towns that already have schools.

Parents can be convinced if they are shown a vision of an Olympic Dream, and how the kids would be making money from sponsors, etc. But yes, it needs a selling job. Your point is well-taken.

Sai – Glad you like the format. I’ve been thinking about this for a long time. It is starting to come together in my head, and the combination of Media + infrastructure is precisely what breaks the bottleneck that exists today.

Sramana Mitra Monday, August 18, 2008 at 9:19 AM PT

But india is to some extent good in a few sports like boxing etc etc..but what can we the youth do to improve these aspects of indian sports?In india cricket is like a religion but football is given a minor space;my question is why?why can't India qualify for the FIFA world cup or win any International Cup?we have some good players like Sunil Chettri, who plays for Kansas City Wizards, a club in the U.S. He is the first indian to be signed by a foreign country. So why is Football or Basketball are given minor positions?

Chandrim Konwar Wednesday, July 13, 2011 at 3:12 AM PT


Sorry, I didn’t see your comment earlier. Sports doesn’t need “judging” by viewers. The winner, typically, is a winner. Viewers’ votes don’t change that.

I don’t see any corruption potential in this, because who gets selected is so incredibly simple: it is based on winning. Whoever wins, gets selected.

The Reality TV element is to weave in the human drama of people’s lives into the Sports disciplines – and in cricket, in the Olympic – this is already done by the media. In a no-name, obscure situation, it would need to be done more consciously, and can be a “hook” to build an audience.

And frankly, I have zero faith in the Indian government’s ability to get this done. The only way this will happen is with private, entrepreneurial models, with heavy money and profit paradigms. Just like cricket. Just like the NFL.

It is charming to see your faith in the government. I don’t share it. China, remember, is an authoritarian government, India is a chaotic democracy with no process. Strategies for development for the two countries, thus, would be very different.

Sramana Mitra Monday, August 18, 2008 at 10:03 AM PT


Thanks for the response.

On Corruption:

What ensures that the best get nominated to these shows in the first place for them to get a chance to win? Does a compelling storyline beat out a world-class athlete who is squeaky-clean boring? I guess the NCTV producers decide that.

On Reality TV:

OK, I will cede that point. Many of these athletes will have compelling stories. These shows don’t need a voting element to keep it interesting. Personally, I would still want to see Usain Bolt or Phelps perform against the best on the planet then some domestic hopefuls. Not to mention all the other media competition out there.

On Government:

Do you perceive the Board of Control for Cricket in India (BCCI) as authoritarian or more akin to a chaotic democracy? If it was so chaotic, the ICL would have trumped the IPL.

There was everything authoritarian about those events. So, while India maybe ‘chaotic’ at a national level, there are plenty of sub-divisions that could be seen as very Chinese in approach.

Therefore, given the right kind of leadership, vision & incentive – there’s nothing stopping India from having a Board of Control for Olympians in India (BCOI) like the BCCI is today.

Plenty of power to be wielded in such a setup , so I am sure we’ll find many eager and astute candidates to run it :). There is never a shortage of power mongers.

I am glad you find my apparent naivete charming, however it remains grounded in reality. After all, the US does just fine being a democracy and having an excellent Olympics Committee (USOC). As far as I can tell, the USOC wields serious power in US athletic affairs.

Zubin Wadia Monday, August 18, 2008 at 3:42 PM PT


I think “best” is an academic concept. These kids are going to require a humongous amount of training and dedication to get anywhere at all. As long as NCTV finds half a million kids to put through a strong, diligent system, the results are likely to bring the country’s overall level up. So, on your corruption point: I don’t care. The current situation is so pathetic, that any major project that can move the needle should go ahead, without sitting in analysis = paralysis mode.

I have no issues if the government can do something meaningful. I don’t see why this has to be either or. In the US, NFL is a private body. Many of the big teams are owned by private owners like Marc Cuban. IPL is trying to follow that model, not your government model. There is a reason for all this. Read my interview with Dalmiya that is running on weekends right now on how he managed to commercialize cricket in the first place by decoupling it from the government. It took a business man to negotiate with the government, and move cricket forward.

But cricket was already popular, these other sports are not. If you want a US parallel, look at how the US is trying to build a position in soccer. They hosted a world cup in 1994, David Beckham is playing in the US. Beckham is not the government’s doing, nor the USOC’s doing. These are private efforts. And they involve big $$$.

In any case, this blog is largely about entrepreneurship, and I personally have little or no interest in government projects. As long as governments put together the right policies, private enterprise is a much better framework for getting things done quickly.

I have no problem with you trying to achieve your vision through government projects. Be my guest.

As for what you’d prefer to see (Usain Bolt) with all your access, and what small town / small village people would enjoy seeing – especially if it involves their own participating, competing – I would imagine there may be a difference. I imagine, many of them don’t even know where Jamaica is! Remember, these people – many of them – don’t understand English, so the Olympics or ESPN telecasts may not be accessible for them.

This is largely a vernacular effort, targeted at recruiting a whole new audience for a set of sports which today have no following in India. It is also an effort to open up a media channel that can do original programming for this hard-to-reach audience.

Sramana Mitra Monday, August 18, 2008 at 4:29 PM PT

[…] Friends, after Adishakti, I want to draw your attention to five new Vision India series posts: Framed Ivory, Oishi, Doctor At Hand, Doctor On Wire, and NCTV. […]

Vision India 2020: Updates at VentureWoods - India's leading venture capital community Monday, August 18, 2008 at 4:44 PM PT

I’ll try another angle.

Beyond Football, Basketball, Cricket, Tennis, Rugby, Baseball, Soccer, NASCAR, Formula 1 – are there any other sports that have large TV deals? You get Soccer, Cricket, F1, Tennis already in India @ a world-class level. Baseball, NASCAR and Football are likely never to connect with the Indian audience.

I hope you realize that the Olympics and the World Championships are about the only times athletes in lesser sports get exposure.

Runners, Hurdlers, Divers, Swimmers, Wrestlers, Weightlifters, Fencers… for most of them this is the Superbowl and it happens every four years. Then viewers forget about them until the next Olympics and need the media to update them on who’s relevant this time. At the national level, you need to be the best to be recognized – Guo Jingjing & Liu Xiang are such examples.

In summary:

You want NCTV to monetize minor sports at a domestic level in India by establishing sponsored infrastructure across India, not to mention staffing, coaches & scouts.

And you want NCTV to produce shows on the hopeful’s lives to lure viewers in. And you somehow want to turn a profit as well by broadcasting domestic sports contests and expect a regular audience of 25M+ users in a decade’s time.

The other interesting thing is that there is no guarantee that the athlete cultivated through the system is going to yield dividends for NCTV in terms of viewership or sponsorship.

Let’s take your example of one of the candidates making the Wimbledon semis. What is the probability that 100M Indians will be tuning in to NCTV to watch that event?

The larger networks are likely to out-muscle NCTV for those rights. Not to mention Doordarshan randomly deciding to broadcast events regardless of private TV rights.

I really like some of the 2020 ideas, but this one appears to be a bit too fantastical. I don’t see this being profitable due to too much media competing for Indian eyeballs. Sorry.

Zubin Wadia Monday, August 18, 2008 at 6:45 PM PT

Have you seen “Dancing With the Stars?” Do you think Ballroom Dancing had any mainstream TV audience before that show? No.

It is a matter of how you market things. How you package things.

You don’t see it, I do. Nothing wrong with that. At one time, Dalmiya saw it, no else did. That’s why we are where we are in cricket.

In China, btw, people watch Table Tennis throughout the year, not just during the Olympics.

Wimbledon rights – bigger networks will obviously broadcast in English. NCTV can tailor its HIndi broadcast to its 25 Million audience.

Sponsorship, btw, most of the time goes to the players if the players become big. But if the players do become big through such a program, I thing that is something to celebrate, not lament. The channel sponsorship alone, at that point, will become abundant.

Vision is about trying to see a future that doesn’t exist yet. Of course it is fantastical!

Read up on Howard Schultz, founder of Starbucks. Pretty fantastical concept …

eBay … pretty fantastical.

Sramana Mitra Monday, August 18, 2008 at 7:00 PM PT

They watch Table Tennis because they are, the and have been, the best in the world at it. The viewer knows that their domestic program alone is the defacto World Championship.

It’s also the same reason Jamaica now stops when a domestic 100M race is on. That’s because they now have the fastest 100M men and women in the world, it’s quality viewing.

Dancing with the Stars, has stars. 🙂

Middling athletes playing low-visibility sports…. let’s see how NCTV pulls that off.

Also, I have no problem with Dalmiya taking the credit for revolutionizing cricket, but if India didn’t win the 1983 world cup, all the Lata Mangeshkar concerts in the world wouldn’t have saved him.

There is a theme here. To have fans in sport, you need quality Athletes and proven stature at world-level.

Zubin Wadia Monday, August 18, 2008 at 7:17 PM PT

Budding athletes and future sports stars need to be able to envision a career in sports besides simply pursuing a dream. While the Olympics creates a great showcase, it does so only for a select few. Introduction of the professional sports format, on the other hand rewards a lot more people, and will eventually break down barriers in the minds of youngsters as well as parents.

What India needs to build in a decade or two is a “professional sports regime”. They have done this with Cricket and the IPL. Although soccer (football) exists to some degree, the quality of players leaves a lot to be desired. This can be attacked with the academy approach. Professional sports has proved o a success in any country that has tackled the problem well. We have shown we can produce players in Tennis like Sania, Paes and Bhupati. If our players start playing for international teams like Manchester United or an NBA team, the coverage and prestige associated with such stature will grab headlines (Fine example is Khali of WWE).

Professional sports is an economy-builder, as is clearly evident from examples around the world. Focusing on building the professional sports infrastructure will automatically lead into developing a formidable capability in the Olympics scene. But approaching it from an Olympics standpoint, in my opinion, would bring in too few individuals into the Hall of fame and would not create a long term national impact on the sustained development of sports in India.

Hari Swaminathan Monday, August 18, 2008 at 7:42 PM PT


When I was a kid in India, the television industry was still nascent. We listened to a lot of Mohanbagan-East Bengal commentary on the radio, went to see the football matches, and worshiped players like Gautam Sarkar, Manas Bhattacharya, Bidesh Bose. They were the stars. The competition was fervent among the big 3 clubs. And the quality of football sucked, just as it does today.

But we didn’t have access to any better. And we cared about the teams.

I also grew up seeing a lot of TT, and we cheered for Kamlesh Mehta, Sujay Ghorpade, and so on. Were they world class? No. Was it fun? Yes.

I think, the point you are missing is that stars can be created, and the competition, at any level, can be interesting if you have something to attach your emotions to. And that is why, I have suggested the reality show angle.

In fact, Media’s role is to create these stars. A local star means something to the locals. An international star holds international appeal.

I would argue, if they are packaged properly, all the games can be marketed.

Dancing With the Stars doesn’t have big stars. It’s not exactly Tom Cruise or Julia Roberts. Most of the “stars” who dance in that show are people you’ve never heard of. But there is competition, and the packaging is excellent.

Okay – one more example. ABC did another utterly stupid show called Bachelor. Go check that out. If they can make a star out of some ridiculous Texas barman, I would say, NCTV has a fair shot.

Hari – your point is well-taken. The players need business models, which, in my hypothesis would come from the sponsorships for a while. But you need a starting point. No one today would qualify for any kind of professional circuit. In TT, I think Sharath Kamal’s ranking is 72. The rest are just not in the league yet. But I know, the people of Siliguri, a small town in North Bengal where players like Mantu Ghosh and Ganesh Kundu have hailed from, are excited about the sport. You give them Table Tennis, they will watch it.

We have to start somewhere to build a sports eco-system. IPL is just the start of a professional ‘club’ cricket, 25 years after India won the Prudential world cup.

Sramana Mitra Monday, August 18, 2008 at 8:56 PM PT


Seems like a nice childhood 🙂

The key difference here, is the delivery channel between then and now.

Seeing a game live, is an intoxicating experience. That’s precisely why watching NASCAR drivers going round and round an oval is watched by packed stadiums. There is also NOTHING like hearing a Formula1 scream by you live. It is visceral.

Critically, there is nothing competing for your spatial attention except the event itself. OK, the occasional twitter, sms.. but it’s impossible not to devote a majority of your concentrating to what’s happening around you.

The radio, that has its own magic. The radio, especially in the dark, lures you into augmenting the commentators observations. Depending on the company you keep – the discussions are also there to keep you engaged.

TV and the web have changed the game drastically (I am stating the obvious here to someone like you). There’s just too much competing for your attention: Films, Documentaries, World Events, Blogs, Email, RSS Feeds, SMSes… the works.

‘The Bachelor’ and ‘Dancing with the Stars’ points are well taken. But they don’t apply to sport per se or would be hard to. The bachelor changed every year, then came the bachelorette (i think?) – each year they had to keep it fresh, and that just prolonged the end.

In sport, progression to a high-level cannot be accomplished in a single season. You have to commit to focusing and following these athletes through their entire ordeals. Today’s world doesn’t have the attention span to appreciate that.

IPL is not the beginning of ‘club’ cricket, nor is it particularly visionary. I used to discuss it with my high school friends 8 years back. One of them even sent an email reminding me of that.

The English beat them to the concept by two seasons. The ICL by one. The difference is the talent. Nobody cares about the ICL because it just isn’t as competitive. NCTV’s portfolio will join that club.

We have to start somewhere, on this we concur. I see an authoritarian entity like the BCCI/BCOC bring this home, you see a media company doing it. Either way we go ahead. Let the future decide.

Zubin Wadia Monday, August 18, 2008 at 9:53 PM PT

The small towns and villages are a different segment, Zubin. They don’t have as much exposure, and as many delivery channel options.

Sramana Mitra Monday, August 18, 2008 at 10:22 PM PT

[…] Other segments of the running series can be accessed at MIT India, Urja, Lucid, Darjeeling, Renaissance, Gangotri, Maya Ray, Elixar, Bioscope, Thakur, AdiShakti, Framed Ivory, Oishi,  Doctor At Hand, Doctor On Wire, and NCTV. […]

The Indian Economy Blog » Entrepreneurship Vision India 2020 Tuesday, August 19, 2008 at 7:34 AM PT

[…] of her post deals with a media company called NCTV and how it can change Indian sports for good. It is an interesting concept and I urge readers to go through it. […]

10 Olympic Gold Medals to India by 2020 | India Business Blog Thursday, August 21, 2008 at 1:10 AM PT

Idea of an exclusive non cricket TV channel for other selected Disciplines with 50 Academies for each D WITH Corporate Sponsors will receive instant support of Sports Ministry/SAI. I have been interacting with Ministry on the recently announced sports policy for over one year. SAI/STATE GOVT can support basic infrastructure for the academies in smaller towns [like the one in Shantiniketan]. However IOA and most of the Federations are feeling threatened about their autonomy if they are asked to make accountability statement for any federation/govt joint projects. SAI is supposed to provide foreign coach, sports medicine doctors, equipment support, gym, hostel facilities, etc. to the Centers of Excellence run by SAI/FEDERATIONS.
There is substantial govt funds alloted but political pressure is landing high unproductive overhead on useless recruitment of coaches, administrative support personnel who are proving to be a big burden without any accountability. After the Beijing Olympic, Corporate sponsorship will become a MINISTRY model.
You need to add Professional Sports Management Courses like the one started by IISWBM. There will be huge requirement of such trained personnel. A PPP model NCTV Media Co/GOVT/FEDERATIONS will be the right direction for Indian Sports to scale heights on a commercial platform with QUALITY emerging from build up in QUANTITY and mass awareness.

probir mitra Thursday, August 21, 2008 at 2:19 AM PT

Top 10 ideas about increasing India’s medal tally in the next Olympic games

shalu Tuesday, September 2, 2008 at 5:20 AM PT


I think it’s pretty good idea to start a TV channel. I am into sports TV production from last 12 years. Had produced sports events like table sports,golf,tennis,football. It’s all depend on the quality of shows you produced & in the end distribution of your channel. Even now channels like zee sports & Nimbus are not very popular because of thr distribution.Problem is thr is no money with these sports associtions to fund good quality TV production & no channel wants to buy rights so at the end these federation does some tieups with DD sports for thr coverage.

Vishal Arora

vishal arora Monday, September 8, 2008 at 2:15 AM PT