Clara Shih joined salesforce.com in 2006 and is responsible for Enterprise Social Networking Alliances and Product Strategy. Previously, she was the product line director of AppExchange, salesforce.com’s online business applications marketplace, for which she led the development of the Checkout payment services for partner applications. Independently, Clara developed Faceconnector (formerly Faceforce) in 2007, the first business application on Facebook. She is the author of a new book, ‘The Facebook Era’, about how online social networks are transforming customer relationships and what sales and marketers must do to adapt and succeed.
Prior to this, Clara worked in strategy and business operations at Google and as a software developer at Microsoft. Clara holds B.S. and M.S. degrees in computer science and economics from Stanford University, as well as a Master’s in internet studies from Oxford.