Cindy Weng is a full-time student studying Information Systems at the University of Maryland, College Park. Her interests and areas of expertise lay in the internet sector, particularly social networking and media. In 2008, she wrote an e-book titled “The Web: Hidden Games”, which discusses how social networks such as Facebook, YouTube, and Digg can be looked at from a gaming perspective that helps maximize user experience and influence. She is currently researching viral media and social games through an internship with Sramana Mitra. You can reach her on Twitter at @cxweng.