IPO In China: Made-In-China.com President Joseph Wong (Part 3)

SM: Tell me more about your website. Is it entirely in English?

JW: We have two languages for our site, English and Chinese. The English portion of the site is targeted at the international trade market, such as importers. The Chinese side is targeted at the domestic Chinese market, which would primarily be the manufacturers and exporters.

SM: Do you support domestic trade within China as well or are you focused entirely on international trade?

JW: We do both. We have put over 90% of our energies on the international side.

SM: Is it safe to say that most of your revenue comes from international business?

JW: Yes, but it also requires a lot of money and energy to promote our website all over the world.

SM: Do you feel that your search engine optimization gave you access to the people who were actually looking to import products from China?

JW: It has been successful. It has been one of the most important tools for importers in terms of how they discover our website. When they find the link on the search engine or other websites, they generally visit our site and stay there for a while. We also attend a lot of trade fairs and expos, which lets the offline traders and buyers discover us. We also give those buyers CDs and magazines to introduce our products and give them information about us. They can then visit our website for specific information about the products.

SM: What percentage of your traffic came out of search engine optimization versus your other types of marketing?

JW: The visits from the search engines account for anywhere from 20% to 30% of our monthly visit totals.

SM: Is that still true today?

JW: Yes. The search engine always occupies a prominent position in our traffic generation.

SM: Is your search engine optimization organic search traffic or is it paid search traffic?

JW: We do both. We have stopped to analyze the optimization techniques of various search engines such as Yahoo!, AOL, and Google. We understand their ranking and we optimize our Web pages and content structure to try to improve our ranking on those websites.

We also invest a lot in paid campaigns. We participate in AdWords and AdSense. We also pay for Yahoo! listings.

This segment is part 3 in the series : IPO In China: Made-In-China.com President Joseph Wong
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