Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 4)

Sramana: What is the volume of leads, or how many students are you placing into programs at this point?

Jason Kulpa: On a monthly basis we source about 75,000 valid, interested candidates for programs.

Sramana: When you look at those 75,000 leads you receive per month, what trends do you see?

Jason Kulpa: We have spotted interesting trends. We have noticed that certain types of degrees receive the most interest in certain areas of the country. For example, we have seen more people applying for art-related categories from the South and Southeast. We see more of the technical positions coming from the West Coast. It is not necessarily that cut and dry, but that is an example of trends that we see.

Sramana: There is a huge shortage of trained nurses in America. What trends do you see happening in those segments?

Jason Kulpa: We are seeing a huge influx in healthcare. We see that as a growing sector. It is becoming more segmented into different types of nursing. There are niche degree types with ultrasound and X-ray technicians. It is a bit fractured as opposed to becoming a nurse in terms of the degree types being offered as well as sought after.

Sramana: Are the applicants for healthcare training regular undergraduate students or are they adults retraining?

Jason Kulpa: We see the most activity in the ages of 22 to 36.

Sramana: What other categories do you see significant demands for? Programmers are in big demand to satisfy the Internet jobs.

Jason Kulpa: We are able to target and gather data for any area. That being said, we find it easier to get data in healthcare, the arts, criminal justice, and in some cases technology like SEO and computer engineering. Most consumers are in the healthcare sector or the art sector.

We do see that America is in a crisis. We do think that we are working to fix that problem. We offer solutions to people who would not traditionally go to school. We offer them a new path. Instead of getting just a liberal arts degree they are building real time skill sets. We are putting people into programs that we think are more relevant than ever.

Sramana: I understand that the healthcare sector students are highly employable. There is a huge demand for them. What are the dynamics of the art sector? What are their prospects for careers and employment?

Jason Kulpa: The game design and programming sector is rapidly growing. We see a lot of data for that. We also see some of the fine arts like photography.

Sramana: It is very difficult to make a career out of photography. How are students going to pay off their debt if they go into that type of program?

Jason Kulpa: Photography is just one of the many segments that we service. There are thousands of different game types. Photography appeals to a certain demographic that is nontraditional. It fits in the bucket of online schools, and we have seen that a lot of degree programs that do not require you to be on campus are particularly popular. We have seen a lot of hiring in the graphic design space.

One of the biggest things Facebook did was add photos to their platform. We see a lot of people using photography as a skill set for their own user-generated media rather than more traditional types of photography such as wedding photography.

This segment is part 4 in the series : Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa
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