Do You Need Customer Acquisition Channels?

By guest author Irina Patterson

The greatest challenge that entrepreneurs face in building businesses is to set up effective customer acquisition methods.

At 1M/1M, we have been helping our entrepreneurs to set up compelling channels, be it in reaching large enterprises or small, entrepreneurial companies.

Some examples: Suresh Sambandam, CEO of OrangeScape (India), and Gioacchino La Vecchia, CEO of CrowdEngineering (Italy), have successfully partnered with Persistent Systems, a $100 million+ company that has more than 30 major accounts sales reps in the United States, and they are going to market through that channel.

Persistent and 1M/1M have built a partnership through which qualified 1M/1M premium entrepreneurs will be able to go to market through the Persistent enterprise channel on a revenue sharing basis.

As a result of this partnership, Suresh and Gio are able to get in front of high-level decision makers like the CIOs of Intel, VMware, and other Fortune 500 enterprises to introduce their products.

Another example: Companies like Freshdesk and Azuyo are offering their products and services to members of the 1M/1M community, thereby using 1M/1M itself as a channel to reach small business customers.

Such channel partnerships are extremely difficult to establish on your own. I strongly encourage you to join 1M/1M premium and avail of these privileges.

Note: If you are considering becoming a 1M/1M premium member and would like to join our mailing list to receive ongoing information, please sign up here: