Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 6)

Sramana Mitra: What is your premium strategy versus free product strategy?

Chris Cope: Our free products are designed to give consumers a chance to try the product. The premium cleaning product is $34.95, and we have around 100,000 customers. Our premium drive app sells at $29.95 and while it does not have as many users, it still does very well. For now we offer this product only for PCs, but we are looking at what we can do for Macs as well. It is not that we shun Mac because there are a lot of opportunities including partnerships and network/business solutions where a central user can control the applications on multiple computers.

Sramana Mitra: You have two products monetizing your user base. Do you have plans to expand into other premium offerings?

Chris Cope: We believe that our premium cloud offering will be bigger. It will be an optimization suite with a lot of tools, but it will incorporate a lot of cloud features, which means it will be [in] real time. It will provide a lot of additional information; it will not be just a static solution. It will also be less of a burden on the end user.

Sramana Mitra: Could you give me a use case?

Chris Cope: Let’s start with cleaning. There is a lot of junk that accumulates on a computer in just 30 days’ time. Currently, the way most systems [operate is to] use a database to store locations of accumulated junk files. We anticipate our users connecting to the cloud, and if we see a new version of the application, then our system will check for real time inputs to see if there are new rules, or storage locations of junk files, for that application. It would be instantaneous. We scan only relevant areas in your computer, which means it is faster and lightweight.

If we have aggregated community feedback and we have users constantly inputting data, then we will constantly be aware of the latest changes out there. We will be able to do that faster than the legacy model, which is a single database supported by five to 10 researchers who have to figure out exactly where those files are located and then update them in the database before it is rolled out to users.

Sramana Mitra: Will your cloud product be a subscription service?

Chris Cope: Yes. We will offer annual subscriptions of licenses. We generally try to feel out what the best use cases are and try to price around it. If most users have three PCs, then we will try and cover price points that would encompass three PCs.

This segment is part 6 in the series : Making Millions in Alabama: SlimWare Utilities CEO Chris Cope
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