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Bootstrapping E-Commerce to 16 Million: Valerie Holstein, CEO of (Part 1)

Posted on Thursday, May 3rd 2012

Valerie Holstein is co-founder, president and CEO of, now among the world’s leading purveyors of cable and wire management-related products. Prior to co-founding in 2002,  Holstein served as assistant drafting engineer at Buchanan Screens, a major fabricator of screen enclosures in South Florida. Prior to this, from 2000 to 2001, Holstein served as an office manager for Transeastern Properties, a large home-building company in Florida.

Sramana: Valerie, let’s start with your background. Where were you born, and where did you grow up? What was the path you took to arrive here today?

Valerie Holstein: I was born in Paris, France. I studied there until it was time to go to college. I decided to attend college in the United States because I wanted to improve my English, and I wanted to take a break from the French academic format. I came to the U.S. as an exchange student, and that is when I met my husband.

Sramana: Where in the U.S. did you come as an exchange student?

Valerie Holstein: I came to Tampa, Florida, in 1993. I enrolled in a community college in Ft. Lauderdale. My fiancé and I decided to get married. He was already working because he is 10 years older than me. He was well out of college while I attended college. I did not study very much in community college because they had me take very basic English classes, which I felt was a complete waste of my time and money. As a result, I quit college and got a job as a landscaper.

Later on I went back to school at a private school to study graphic design and web design. I graduated from the institute and I went on to work for a couple of Internet providers. I set up websites for Sandals Beach Club and FedEx Latin America. This was back in the day when websites were hand coded. I was not making that much money, so I went on to work as a drafting engineer for a screen enclosure company. I was making more money because I was allowed overtime. I also worked in the IT department of an insurance company.

I was job hopping for many years. I was homesick, and I like to go back to France every year. In the U.S. you only get one or two weeks of paid vacation. However, I wanted to take a month every summer, so I basically had to quit my job every year in June. When I returned to the U.S., I would have to find another job. Even if I took an unpaid leave, nobody was interested in having an employee who wanted to have a month off. That was the case until we started

This segment is part 1 in the series : Bootstrapping E-Commerce to 16 Million: Valerie Holstein, CEO of
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Thanks Valerie Holstein…

We have been able to stand among the pioneer enterprises engaged in providing an extensive range of Cable Accessories India. Due to the unwavering endeavors of our professionals, we are also able to provide best quality to the clients. Keeping in mind the budgetary requirements of the clients, we provide these products at highly competitive prices. Plz visit:-

Yamuna Densons Monday, July 2, 2012 at 10:18 PM PT