Cross-Border E-Commerce: Strong Emerging Market Opportunity

I have been consistently bullish about e-commerce as a global phenomenon. However, compared to the scale of what is to come, we’re still only scratching the surface. Remember, the forecast is five billion consumers on the Internet by 2020 …

Read Building a Cross-Border e-Commerce Success Selling to Russia to get a feel for the appetite international markets have for American products (and extrapolate to European products as well). The company was built with a total of $2.3 million in investment, and it is about to hit $40 million revenue run rate this year.

Being in the UK this past week, with talks of the euro imploding, and so forth, I am reminded of how precarious the Western world’s economic situation is right now. But stories like this are reminders that there are many cross-border e-commerce opportunities that would meet the demand for European and American products in emerging markets.

Entrepreneurs, please note.