Thought Leaders in Mobile and Social: Samar Singla, CEO of Click-Labs (Part 5)

Sramana Mitra: But if you look at the reports, there are also reports, for example, that people have already got the apps that they want to use on a regular basis on their phone and that they’re not downloading a lot of new apps. The number of new apps that are getting downloaded is going down.

Samar Singla: No, it’s not. If you look at Cohort data, their per user usage is going up, and per user app downloads are going up. The total number of apps is obviously going up because the number of smart phones is increasing. Even if you look at Cohort data, it’s actually increasing. There’s no doubt about it.

Sramana Mitra: There’s a report that said people have got their apps on their phone and hat they’re not downloading a lot of new apps. I don’t track this as closely as you do, so I can’t roll off, on the top of my head, where I read it. I read that report very recently.

Samar Singla: It could be true for communities like San Francisco where it is very saturated. Just look at App Store downloads published by Apple. The speed at which downloads are done is increasing. The number of apps being downloaded is always increasing, and the number of apps per person per device being downloaded is all positive. I don’t know if it is going to be good for us or not but it is happening.

For example, I have a 32 GB iPhone. I never imagined that I will have any movies on my phone. I have pictures but that’s it. My phone is always full because of so many apps. That’s a trend that a lot of people are facing – phones running out of memory because of so many apps. It is happening in my opinion, but I don’t know or what it is going to do. This is just a demand supply thing. When people come to us, they almost always want to go mobile first. Even in the cases of people who do not do mobile exclusive, mobile is very heavy usage compared to web.

Sramana Mitra: It has been a great discussion. Thank you for your time.

This segment is part 5 in the series : Thought Leaders in Mobile and Social: Samar Singla, CEO of Click-Labs
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