Bootstrapping Using Services: Robin Wiener, CEO of Get Real Health (Part 4)

Sramana Mitra: It sounds like the business you built is this flexible toolkit with which you can put together health applications. What kind of clients did you go after with that basic concept?

Robin Wiener: We’re small and we have some big partners. We do the personal health records. We work with the patient. The patient needs to get that information, so we need to integrate into larger EMR systems of hospitals. We can actually put our platform on top of any data source. Otherwise, it wouldn’t mean much for the patient. You want to know if your doctor has your records or if your pharmacy has your record. You want to have your complete checkup.

As we went to market, we engaged with partners like Microsoft, GE, and Orion Health. That’s how we went out and with them, went in some of the largest hospitals and provinces in the world. Our systems are in New City Health and Hospital Corporation, which has nine hospitals, Catholic Health Initiative, which has 89 hospitals and many others. There are other small ones like American Diabetes Association.

Sramana Mitra: What kind of applications are you building?

Robin Wiener: In the hospital systems, there are new laws coming out in our government. The first law came out and said that every hospital system should have an electronic health record. They gave incentives to the hospitals and doctors to get there. The second piece of that is they have to push that information down to the patients. That’s the next piece. That’s where we come into play.

What’s interesting with us is we are not connected to one EMR. We’re connected to many. When you go into large hospital systems like Catholic Health Initiative, they have 89 hospitals and 124 EMRs. All of those EMRs might have a patient portal but that’s not really a good experience for the patient. They’re logging into different things. What we play really well with is, all that information is being brought up to a large database like the HIE from Orion Health. We sit off Orion. Now, all 89 hospitals have one patient engagement tool. They have to get 5% of their population on a tool like ours for them to get these huge incentives. Right now, five hospitals have already made their numbers. Catholic Health is just starting. We’ve been lucky enough to be in the right place at the right time.

Sramana Mitra: You are working with hospitals that have EMR systems and you’re building applications around the EMR systems, which are patient engagement applications that help the hospitals meet the regulatory requirements from the government.

Robin Wiener: Absolutely.

This segment is part 4 in the series : Bootstrapping Using Services: Robin Wiener, CEO of Get Real Health
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