Thought Leaders in Internet of Things: Coby Sella, CEO of Sansa Security (Part 2)

Sramana Mitra: What part of that map are you playing in?

Coby Sella: The most important part that Sansa is contributing to is the challenges around provisioning of secrets and assets into devices. Being the industry veterans for the last 15 years, we’ve been injecting assets and provisioning secrets across a wide range of devices for quite a while. We think that this challenge is not addressed in a holistic enough manner. It’s certainly not in the use case of diversified IoT scenery and certainly not in a way that will be service-oriented. That’s really the essence of our innovative technology. On top of it, we can create applications and layers of functionality. This infrastructure, by itself, is what we’ve singled out as the most important technology that needs to take place for the IoT domain to try and get rid of the siloing situation and try to figure out ways in which new business models can be created via a much better provisioning ecosystem.

Sramana Mitra: Are there particular sectors in which you are more active than others? Is it manufacturing or logistics? Where are you seeing the adoption?

Coby Sella: The initial adoption is pretty generic. We see a lot of it in smart cities. We also see a lot in office spaces and some outbound domestic use cases. It’s pretty spread out. We’re also working with large ecosystem players to embed our technology. As such, I’m sure that they eventually will find multiple use cases across different segments of this market.

Sramana Mitra: Let’s do a few use cases. Share with us a smart city use case. What kind of IoT use cases are you powering and what is the rationale?

Coby Sella: Think of a situation where a certain residential or new office space comes with some level of equipment and there’s going to be a leasing company to manage the lighting, security systems. Within such an office space, our technology will enable devices that come from different vendors to create the right link. We’ll be able to service the infrastructure company that manages this facility. Then we’d be able to delegate to the company that works within a certain area there.

These provisioning mechanisms will enable the administrative manager of that leasing company to control all of the IoT devices within that space. If that company moves away, then this provisioning mechanism will be able to reset and go back to the situation that was before and go about addressing itself again to the next company that will be there.

This segment is part 2 in the series : Thought Leaders in Internet of Things: Coby Sella, CEO of Sansa Security
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