Thought Leaders in Internet of Things: Daniel Raskin, VP of Strategy at ForgeRock (Part 2)

Sramana Mitra: Let’s actually do some use cases. You can pick what use cases you want to share. The first context you should settle is that why was the story pitched as an Internet of Things story.

Daniel Raskin: You look at all the big areas of growth in digital today. You have cloud, IoT, and Big Data. All those things are very hot topics that people are constantly talking about and the foundation for doing all three of them is identity. You can’t do Internet of Things (IoT) without being able to register a machine or device and associate that machine to a user to be able to authorize or revoke data from that device.

The traditional identity world was focused very much on web applications and how you manage that, but with the digital transformation, there’s a massive need and opportunity to use technology that transforms how people engage with the world. That’s been a core goal of ForgeRock. How do you take identity and how do you go through the whole lifecycle management of, not only humans, but devices and things as well?

A great use case on the consumer side is Toyota. They use us to authenticate their cars. When you start Toyota automobiles, it authenticates to a Toyota club service where people can upload it. If you think about the power of what identity means in that case and where it could go, identity is all about the context of you and how you engage. If you think about it in terms of a car, if I’m able to capture the radio stations you like, the positions of your seat or steering wheel, all these identity attributes that are associated to you can be used to personalize that experience in a much better way. I can use it to differentiate myself from my competitors. I can use it to make it a sticky service that makes it where you want to keep buying from me.

Every time you buy a car from me, those attributes propagate in that car. Identity is the thing that, not only provides security, but also that level of context and personalization to transform how you engage with that car. It could be a car. It could be shipping containers. Shipping containers need to have an identity. You need to know who’s responsible for owning the safety of that shipping container throughout its lifecycle. You need to be able to know about the attributes of its contents so that when you put that shipping container in the dock, you don’t put it in with your other containers that have hazardous materials.

This segment is part 2 in the series : Thought Leaders in Internet of Things: Daniel Raskin, VP of Strategy at ForgeRock
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