Thought Leaders in Cloud Computing: Brian Morin, SVP of Marketing, Condusiv (Part 1)

Read how a 34-year old company has carved a niche in the cloud.

Sramana Mitra: Let’s start with introducing our audience to Condusiv. What do you do? How do you map the ecosystem?

Brian Morin: We just turned 34 years old this month. We’re the 12^th oldest software company in the world. What’s interesting though is that for a company that has that kind of legacy, we were rebranded as Condusiv Technologies three years ago, because the company has really transformed itself and IP to really be on the leading edge of what’s going on right now. At least, in I/O performance.

We build 100% software solutions for improving performance in virtual environments. If someone is looking to get more performance for their applications, they have a tendency to think of one thing, either adding more storage performance, spindles, flash, or more hardware. We have been disrupting the landscape with our approach to identifying I/O inefficiencies that can be solved with existing hardware. We are able to dramatically increase the performance of applications on existing systems without having to add any additional hardware.

We’ve now accumulated nearly 2,000 customers. Gartner recently named us as a Cool Vendor, which is obviously a very weird thing for Gartner to do to a company that is 34 years old. It has to do with the transformation that we’ve made in the marketplace. From a behavioral standpoint, we’re a little bit of a startup in what we’re doing. Our nearly 2,000 virtualized customers get anywhere from 50% to 300% more application performance from their virtual machine to storage without adding any additional hardware.

Sramana Mitra: What does that put you in competition with? If you look at your ecosystem map, who are your top competitors?

Brian Morin: Whenever you are in a position as a disruptor, it oftentimes puts you in a unique spot where your competitor is the status quo. In our case, our competitor is the status quo of the brute force approach of just adding more hardware to solve performance problems.

This segment is part 1 in the series : Thought Leaders in Cloud Computing: Brian Morin, SVP of Marketing, Condusiv
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