Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 2)

Sramana Mitra: Can you tell the story of how the company was founded and develop the story fully?

Alexandre Wentzo: When I joined them in the UK, they were working in Central London in a small flat. They were keen on the French market at that time because the economy was a bit better than the rest of Europe. I used to travel back and forth between London and Paris. In 2006, we built the French office. Soon, we got big names in France as our customers. I went back to England for a few years and copied the French model I’ve developed. Two years ago, I went to the US and appled the same methodology. The story would be more on leadership than entrepreneurship, I would say.

Sramana Mitra: Tell me a little bit about the business of Casewise.

Alexandre Wentzo: We developed a software to help major organizations run more efficiently. In a simple way, we document all the business processes to improve the way they work, especially in the world of mergers and acquisitions. For example, Pfeizer acquires many companies. Every time they acquire a company, they need to compare how many processes are in place and how they can optimize the people. At the same time, by documenting your business processes, you help this organization to become compliant. Casewise is a remedy for the downturn. When the economy is down, the only way to survive is to have a competitive edge, and also to master the way you run your business. When organizations are big and complex, it’s very hard. Over the last 10 years, we’ve helped over 3,000 organizations. Any big name you can think would have been a customer of Casewise.

Sramana Mitra: Is this a venture-funded company out of London?

Alexandre Wentzo: No, that has always been one of the constraint of growing the business.

Sramana Mitra: What is the revenue level of the company?

Alexandre Wentzo: About $24 million.

This segment is part 2 in the series : Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise
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