Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 5)

Sramana Mitra: What do you want to do with the business going forward? What’s the thinking amongst the shareholders?

Alexandre Wentzo: Our business has always been focused around process. We want to be more specific and trained to address more specific needs. We’re trying to focus now on business of IT. Business of IT is very specific. I’m going to give you a few examples. A lot of our customers use our technology to try to rationalize the number of applications they use. They’re using our technology around that. We’ve been developing a methodology around that technology which we have tried in California. This customer generated around $12 million revenue for Casewise.

Clearly, it’s a very different price range from the $250,000 I mentioned. The only way we can price much more is because we create more value to them. Enterprises really try to reduce their cost in IT. In the case of this customer, they are trying to reduce their IT budget by $250 million a year. If you charge $12 million over three years, it’s nothing for them. We have a customer in UK and also in US called Prudential. It’s a massive financial insurance company. They are trying to rationalize their IT systems. We’ve seen a lot of demand from our customers.

Sramana Mitra: You want to do this still organically? You don’t want to bring in outside financing?

Alexandre Wentzo: You’re right. We want to grow the business in an exponential way. If we do it organically, it’ll take too long. Now, we’re looking at mergers and acquisitions.

Sramana Mitra: What kind of financing are you thinking about to do stuff like that? Are you thinking about private equity? What’s your preference?

Alexandre Wentzo: The first idea is to look at if we can merge with another organization. As you know, it can be shared transactions. Today, we have a lot of interest from VCs. We are open now to this sort of funding.

Sramana Mitra: Great. Thank you for your time.

This segment is part 5 in the series : Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise
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