Thought Leaders in Big Data: Dave Copps, CEO of Brainspace (Part 3)

Dave Copps: I heard a term the other day called feral knowledge. How do we start to tame the wild? How can we find answers in that large environment? It’s a lot different from what you’re talking about for sure. If you have a simple environment, that’s a very good environment to use a keyword search. The minute you go beyond that, it doesn’t work anymore. We’ve taken a very different approach. Brainspace formed a collective intelligence from an enterprise’s documents.

We’ll take the tens of millions of documents that a company has. We read them and connect the concepts inside those documents into a multi-dimensional space. Before anyone ever pushes a search button, we’ve connected the concepts inside that data. Now, when you enter a search, it’s not just looking for that word. It’s actually connecting that word to all the other words and phrases that could be related to it, and then connecting you with documents that have a similar concept. It’s a much different scenario. I agree with you that when there’s simple applications that have a known set of answers, that’s a great place for keyword search. We don’t play too much in those areas.

Sramana Mitra: Let me ask you the same question I asked you earlier in the context of expertise, location, and intraprise collaboration. What is the adoption today? How much of your target market is actually adopting solutions either from you or from competitors along these lines? Then the companies that are your clients who, I imagine, are large enterprises, what kind of of user adoption have you got within those accounts of people actually using your software?

Dave Copps: We have two products. I told you about our core platform. On top of that, we have two products. One is called Discovery Five. I’ll just call it a text analytics product. With the basic machine learning capabilities of Brainspace underneath it, Discovery Five gives people a way to analyze textual information a lot like how the structured analytics products work. If you’re familiar with Splunk and Tableau, Discovery Five is to unstructured data what Splunk and Tableau are to structured data. It’s a product that allows people to have a visual environment for exploring unstructured data.

We actually create a visual environment that’s akin to what you see in Splunk and Tableau. That product is aimed towards data scientists, researchers, and the higher-level users. We sold that product to some of the largest companies in the world. We have Deloitte, KPMG, and PricewaterhouseCoopers. Three of the big four have standardized on that technology globally.

This segment is part 3 in the series : Thought Leaders in Big Data: Dave Copps, CEO of Brainspace
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