Frank Greer: As long as the product is in the market, we will be operating this cloud infrastructure. It gave them the confidence to have a partner that could do all of those things. It let them focus to come up with the product, source the product, manufacture the product, and get it distributed. They let us take care of this new connected world challenge.
Sramana Mitra: What industries in your experience are adopting IoT most aggressively?
Frank Greer: That’s a great question. The answer is that it’s really all over the map. Opportunities are coming in. Many of us wouldn’t have predicted that a home thermostat would be bought by Google for millions of dollars. That was an opportunity for a consumer product. There’s things like that. Going to the industrial side, there’s just so many opportunities with monitoring machineries. There’s a such a diverse set of things that can be done with IoT. It almost has no boundaries.
Sramana Mitra: Where do you see, in the spectrum of different industries adopting IoT in different ways, new entrepreneurial opportunities? What do you know about the market where there are unmet needs?
Frank Greer: There’s such a broad way to answer that question. There’s so much occurring in the IoT world.
Sramana Mitra: There are lots of people who have very precise answers to that question based on what they’re seeing around them. If you’re telling me that you haven’t seen anything that has triggered any thought of opportunities, that’s fine. Usually when I ask this question, I get very precise answers.
Frank Greer: I’m just saying there’s a variety of ways to answer that question. I don’t think I have a precise answer. I think the number of opportunities and the number of holes that exist are quite broad. I’m trying to put myself in the seat of a new entrepreneur. What we’ve seen is there’s a big opportunity for products. That’s really where our focus is – on product companies that have a history and expertise in offering products to the market but don’t have expertise in cloud computing. That’s what we’ve identified as a gap that we can fill.
Sramana Mitra: Thank you for your time.
This segment is part 3 in the series : Thought Leaders in Internet of Things: Frank Greer, CEO of Zipit Wireless
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