Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 3)

Sramana Mitra: Talk to me a bit about specific use cases where customers are leveraging this more customized, more personalized, and more tuned versions of technology.

Arish Ali: We have lots of large retailers, but we can’t talk about all of them publicly. There are many customers who are doing cool stuff with our technology, and for various reasons, we can’t talk publicly about them. One of them runs their mobile site on our platform. We have helped them power and build an optimized mobile experience. Similarly, we have other large retailers. In most cases, what they have done is create a mobile experience where it is a much faster experience than the traditional desktop site where it has a better converting experience and where it is easier to transact.

We help them build out that experience very quickly and go live in three to four months. The result is better numbers. That is a typical use case with our customers.

One thing we haven’t touched upon is that over the last two years, we have actually gone beyond mobile. The reason why we got that window of opportunity to do mobile commerce was because existing mobile e-commerce platforms are not good enough and are not built in a flexible and modular way to be able to add-on these new capabilities.

We use that as the foundation to go into a full e-commerce platform where we can not just give you a mobile commerce experience but also give you a full desktop e-commerce experience across the board. We have recently signed one customer. It’s a large 100-million retailer who’s working with us to build their full e-commerce website. They come from a traditional e-commerce platform and they wanted a more modern e-commerce platform. We are building the full omni-channel e-commerce experience.

Everything is rebuilt on our platform so that this retailer can focus on just the business of selling apparel. What we are able to do is move all that IT hassle into the cloud and their business users can use those tools to run the whole e-commerce business. That is a relevant example where it’s not just about optimizing a mobile experience but also about giving a full omni-channel e-commerce experience for mid-sized retailers looking for the next generation of e-commerce technology. It simplifies their life.

The reason they selected us is because of their business users. When an end user comes to their site, they want to tell that user, “Based on your past purchases and what other people buy, here are some products that you may be interested in.” We’re helping this retailer give that experience.

This segment is part 3 in the series : Thought Leaders in E-Commerce: Arish Ali, CEO of Skava
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