Thought Leaders in Healthcare IT: ClearDATA CEO Darin Brannan (Part 1)

The infrastructure requirements of healthcare IT are particular. Darin discusses the issues.

Sramana Mitra: Let’s start by introducing our audience to ClearDATA as well as yourself.

Darin Brannan: I’m the Co-Founder and CEO of ClearDATA headquartered out of Austin, Texas. I’ve been in the tech business for about 25 years, mostly out of the Bay Area. For the past six years, I’ve been directly and almost exclusively focused on the healthcare IT market. Much of my family is in healthcare as physicians or practitioners. I’ve been around healthcare for a long time. ClearDATA’s vision has been to change the world by leading the healthcare cloud revolution.

We are the trusted managed cloud provider designed for today’s healthcare security needs. ClearDATA’s managed cloud is focused on protecting sensitive healthcare data. We do that through three ways – devops automation, compliance, and security safeguards. All our healthcare expertise is backed by managed services. Our target areas are providers, payers, pharmas, and healthcare product companies.

Sramana Mitra: Let’s double-click down into the different segments whether it’s healthcare, pharma providers, and payers. I’m guessing that there are specific workflows and specific types of usage within your context in those different user classes. Is that an accurate assumption?

Darin Brannan: Absolutely. The user segments I call the four P’s are the providers, payers, pharmaceuticals, and then product technology companies. We target all four of those categories. There are three massive industry problems that we’re setting out to solve.

Sramana Mitra: If you can do use cases from each of the segments and highlight the challenges and problems you are solving, that would probably be the best way to move forward.

Darin Brannan: Terrific. I’ll just give you a quick summary so that you have orientation on the problems that we are solving. Overall, the healthcare industry lags in technology adoption across the board. Part of that is because of age and broken infrastructure.

There’s a universal problem in terms of antiquated, outdated, and congested infrastructure. Problem number two is that the industry has suffered from inadequate levels of security compliance. Frankly, they have never needed it because they kept the data inside their four walls until the advent of consumerization of healthcare. That is changing. That’s a very big problem in healthcare. To a degree, there’s been a fragmentation of applications and data silos largely because healthcare has been a localized business. It’s starting to consolidate.

Those are the three massive industry problems that ClearDATA touches in a meaningful way. How do we specifically help in those areas? We have a lot of happy customers. We are solving these meaningful IT issues. I can give you several examples. We’ll start with the provider side. We have small providers to top five healthcare systems. The one that comes to mind is the consumer patient portal.

If you follow the conversion from paper to digital over the last five years, it is due to the government subsidizing the transformation from patient management and patient scheduling to electronic medical records. Consumer patient portal engagement was one of the key applications behind that.

This segment is part 1 in the series : Thought Leaders in Healthcare IT: ClearDATA CEO Darin Brannan
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