Thought Leaders in Artificial Intelligence: Samir Addamine, Founder and Chairman of FollowAnalytics (Part 2)

Samir Addamine: We are the biggest player in Europe in this area. We don’t have the same kind of visibility yet in the US, but we’ve been accelerating. Last year was an amazing year for us in terms of revenue and deals closed. We hope to close at seven figures, which is quite unique in our category. A few months ago, we decided that it’s time to accelerate in the US. We are the hidden diamond according to some of the analysts that we meet here.

We were at Las Vegas last week for a conference where all the competitors were there. You probably know Leanplum, Localytics, and Braze who are our US competitors. There are three things that are different with these guys. We have had an enterprise approach since the very beginning and AI as well. The connectivity to systems is giving us a huge advantage when we are talking tolarge companies with Oracle or Microsoft backends. They want the best of mobile and want a solution that can connect with all these systems. We are the only one with that.

The second thing we have is probably the privacy approach that we took. Two years ago, Europe announced this new regulation. We added it to our product. We are compliant. We also added a product that can help our customers be compliant on their mobile apps. We design and add to our SDK what we call Mobile Data Wallet. It’s a management system that we give to our customer so that they can be compliant on all the data they collect on mobile.

Sramana Mitra: Let me probe a little bit to understand it in a more visceral way. You said you’re getting these million dollar annual deals now. Talk about some use cases where you’re seeing these kinds of aggressive adoption. Pick whatever industry and whatever customer. If you don’t feel comfortable naming the customer, that’s fine but explain the use case and the industry.

Samir Addamine: Orange, the telco in Europe, has hundreds of mobile apps and millions of users. They selected us last year to cover all their mobile apps worldwide for three reasons. They are interacting every day with their customers with the mobile apps. They have MyOrange mobile app where you can handle all your services with Orange and all the other services at home. Everything is going to go through this app. We are handling all the interactions with the Orange brand and the consumers in different countries.

Our product is used for analytics, which we call attribution analytics. Then we have the app store analytics, usage analytics, and campaign analytics. They use our platform to better understand their users and how they are using the app. They use it as well to interact with push notifications and in-app messages. They chose us for that. They also chose us for the interrogation with their back end system. They want all this mobile customer knowledge to be pulled into their CRM in real-time.

Finally they chose us for the GDPR product. They are in Europe. They want to have compliance with GDPR. More than that, they think transparency is giving them a competitive advantage. It’s creating a kind of transparency with the end user. With what’s going on, it’s getting very important. GDPR is a blessing but a curse for many companies. They think it’s a blessing and they want to leverage it. That’s also one of the reasons they chose our product. When they started last year, they also invited US companies. None of them was able to give this. We were fortunate that we were in France.

This segment is part 2 in the series : Thought Leaders in Artificial Intelligence: Samir Addamine, Founder and Chairman of FollowAnalytics
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