Thought Leaders in Internet of Things: Guillermo Diaz, CEO of Kloudspot (Part 3)

Sramana Mitra: So far, I’ve asked you technology questions and use case questions. I am going to ask you more business and policy questions now. What is the penetration? Do you have other large customers who are doing this?

Guillermo Diaz: We have companies like Freedom Financial in the financial space. We are going to roll out to the World Expo in Dubai, a world fair that happens every five years. It was supposed to happen in 2020. What they are doing at the World Expo is exactly the use case I described. When someone comes in, especially as the issues around wellness are in focus, they need a badge to get into the expo.

In that badge, I am going to have a tag and that tag is associated with me. Can I give that badge to Holly? I could, but then they are going to be very strict on who goes in there. When I come in, the camera will recognize me because it recognizes my face. The expo believes that they are going to have 25 million people visit over the course of four months. This is a large venue. They want to be able to track density. They want to see how many people are in the location at any one time. They want to see which days are denser than others.

There is also the experiential aspect. When Guillermo goes there, I know that he likes Mexican food so there is the Mexican Pavilion that you might send him to. A lot of things that I talked about were around safety, but the extensive power of what we do is around the experience. It’s about how I not only keep you safe but also how do I give you a great experience while you are at my venue.

The World Expo which is our largest event. There are going to be 25 million people. We have customers like Pepco who are doing analytics and the same kinds of things around how people go through the store, what are they dwelling on, and how long they are there. It gives those analytics to the management and to whoever needs to make decisions. 

Sramana Mitra: How much of your business is predicated on COVID?

Guillermo Diaz: COVID has only helped us pivot on the safety aspect, but a lot of the stuff was happening pre-COVID. What COVID has done is it has given us awareness. What people thought about before were experience and operational excellence. Health and safety were only a side thought. Even though people thought about health and safety before, it wasn’t at the top of their minds.

Pepco needed this data without COVID. It just so happens that because of our platform and what we have done over the course of the last year, we have given them capabilities to check for masks, thermal readings, and those kinds of things. You can also turn them off, because they are configurable. We made it configurable. 

Sramana Mitra: That is more an IoT and analytics solution and not a healthcare IT solution. Healthcare IT is a use case in the context of COVID, but it is an IoT monitoring and predictive analytics kind of solution. 

Guillermo Diaz: I would say health and safety is embedded now in every industry especially in the healthcare industry. Healthcare for us is a key vertical, but what we are seeing now is that health and safety has moved from just being a healthcare thing to being a horizontal. 

This segment is part 3 in the series : Thought Leaders in Internet of Things: Guillermo Diaz, CEO of Kloudspot
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