How to Build and Monetize a Technology Entrepreneurship Blog: Mission and Positioning

Mission and Positioning: Why are you doing this?

I started blogging because I love to write, and I have a lot of opinions on all sorts of topics. I love entrepreneurship. I have always been passionate about entrepreneurship development, ecosystem building, entrepreneurship education, incubation, and acceleration. I have a love for Development Economics and have always viewed entrepreneurship as an important tool for economic development. 

I also love to teach. I have insider track access to Silicon Valley and many technology ecosystems around the world. I wanted to bring all this to a large readership and democratize access to the knowledge that I have had the privilege of gaining.

My journey with writing a technology entrepreneurship blog is very different from that of TechCrunch, for example, which focuses primarily on News, and more specifically on funding news.

You have to ask yourself why you want to write a technology entrepreneurship blog.

Let me explore some possibilities and personas.

Perhaps you are a professor of entrepreneurship and you want to communicate with your students. 

Perhaps you are an experienced entrepreneur and you want to disseminate knowledge about what you have learned in your own journey.

Perhaps you are from a part of the world that is not as far along in its entrepreneurship ecosystem development effort, and you want to contribute to building that ecosystem. This, by the way, resonates with me, because I played a big role in developing India’s entrepreneurship ecosystem. You can read about that journey here.

Perhaps you are an aspiring entrepreneur, and you want to learn through this process, as you think through your options.

In any case, this is a soul searching exercise.

Find your mission.

And then position your blog.

What does that mean?

It means, fundamentally, who is your reader?

Where does (s)he live?

What is (s)he trying to get out of reading your blog?

Let’s do an example.

Let us say you are trying to build an entrepreneurship ecosystem in the Northeastern states of India like Assam, Arunachal, Manipur, etc.

Or in Ghana.

Your readers are aspiring entrepreneurs who are trying to learn how to build businesses and all the nuances thereof.

Your content needs to be aligned with this agenda.

It is very hard to be all things to all people.

But if you position precisely, you can mean something to a segment of people who would come to love you.

That is worth its weight in gold.

Photo Credit: Leopold Böttcher from Pixabay

This segment is a part in the series : How to Build and Monetize a Technology Entrepreneurship Blog